800.696.4690

February 2010

Double your pay per click leads at half the cost

Double your pay per click leads at half the cost Image

Wish you had a bigger pay-per-click budget? Join the crowd. Since wishing is not a marketing strategy, I'm going to give you a simple strategy you can use to double your pay-per-click leads and cut your cost-per-conversion in half.

Let's start by debunking the myth that you can only have one website.

 

How to Avoid Keyword Stuffing

How to Avoid Keyword Stuffing Image

There are hundreds - perhaps thousands - of viable strategies for improving your website's visibility on Google. Lately, I've been reading The Effective Executive by Peter Drucker. Drucker repeatedly makes the point that there will always be more (worthy) initiatives than the executive has time to execute so it's extremely important to pick wisely and spend time doing those that offer the greatest return. The same is true with SEO.

Generally speaking, SEO has three primary components:

 

Content Marketing and SEO

Content Marketing and SEO Image

After optimized website code and site structure, great content is the key to long-term SEO success.

Small medium sized businesses are (arguably) the group that can benefit the most from SEO and content marketing. Getting a national website to rank well in competitive industries requires a more complex strategy.  Yet, many small business owners (perceive that they) don't have the time or the resources to create great content and professional copywriters are often out of the budget. 

 
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