At Blue Corona, most of our (current) clients are B2C home services companies - bathroom remodelers, flooring companies, HVAC repair and replacement, plumbing companies, realtors, remodeling businesses and roofers. Businesses like these typically think of a conversion as an inquiry or lead. However, a conversion can mean different things in different contexts.
Undoubtedly, every small medium home service business could use more leads. With most traditional forms of advertising falling by the wayside, many companies are finding it difficult to generate the volume of monthly leads they once did. As all eyes turn to the Internet, business owners have resorted to pay per click and pay per lead programs to meet their demand for more business.
One of the easiest ways to get more leads is to add more (high-quality) pages to your site. One question that is increasingly common from small business owners who have embraced the "more website pages equals more leads" philosophy is, "how come Google isn't indexing all of the pages listed in my sitemap?" (note: if you don't know what a sitemap is, contact us or sign-up for one of our SEO Seminars!)
Accurately track every marketing strategy and use never-before-seen insights to improve your marketing ROI
Blue Corona specializes in search engine optimization (SEO), pay-per-click (PPC), email marketing and social media marketing for small (and not so small) businesses.
Need a website or interested in improving your current website's visit-to-lead conversion rates and SEO?