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June 2010
The importance of SEO competitor analysis
June 22nd, 2010 • 1 comment
SEO is a zero sum game and analyzing your competitor's websites is a critical step which you should take very early in the optimization process. Think about it - there are only ~10 websites (excluding the map / local listings) on the first search results page and most searchers never venture past page one on Google, Yahoo and Bing. In order for your website to move onto page one of Google, Yahoo and Bing, you must leap frog a (currently better optimized) competitor! This makes competitor analysis a critical step to take early in the SEO process.
Is pay per click worth it?
June 10th, 2010
If you're like most service business owners (HVAC & plumbing companies, roofing contractors, etc.), you've probably asked yourself questions like, "is pay per click advertising worth it", "how much can I afford to pay per click", "what should my monthly budget be?"
What is the most effective form of online advertising?
June 4th, 2010
Which online marketing strategies work best?
If there's one Internet marketing question we get more than any other, it's: Which types of online advertising work the best?
The answer is, "it depends." Broad questions generate broad answers (junk in, junk out). What works for Joe the Plumber might be a complete waste for Bill's HVAC company or Sally's Affordable Roofing Contractors (okay, we don't know any roofing companies named after a female, but there must be at least one out there!).
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