If you want to get more leads and sales from your website, stop treating it like a brochure and start treating it like a sales rep. Brochures are a waste of money. With brochures, your marketing team (or YOU) spends weeks trying to come up with the "look" and "messaging" and more often than not that box of brochures ends up sitting in the corner of office supply closet collecting dust. At best you distribute a few and they receive an occasional glance before being tossed into the circular file. Sales reps, on the other hand, produce results.