Undoubtedly, every small medium home service business could use more leads. With most traditional forms of advertising falling by the wayside, many companies are finding it difficult to generate the volume of monthly leads they once did.  As all eyes turn to the Internet, business owners have resorted to pay per click and pay per lead programs to meet their demand for more business.  

There's nothing wrong with investing in pay per click advertising or pay per lead programs; in fact, high-growth companies should almost always be investing in (and maximizing) these strategies. But creating, developing and managing your own in-house lead generation strategies is critical to your long-term success because it gives you control over the amount of leads you receive and the cost per lead.  It puts you in the driver's seat.

Get more leads by blogging

One of the easiest ways to increase the number of online leads you receive is to add a blog to your website and start blogging on a regular basis. All things being equal, the more (quality) pages website has, the more traffic and leads it will generate. Adding a blog to your website and updating it daily or weekly can easily transform a 15 page website into a 500 page website. Do this and your web visits and leads will go through the roof!

Here's an example:

The screenshot above is from your average home service business (flooring, hvac, plumbing, remodeling, roofing, etc.).  Before adding a blog to ther website, they were receiving somewhere in the neighborhood of 200 visits per week. Once the blog was added and they started using it, visits skyrocketed! Today, they get, on average, about 650 visits per week and their visit-to-lead conversion rate has doubled.

There is nothing special or unique about this particular company except for the fact that they decided to take action, invested in change and committed time to executing the strategy. Success did not happen overnight as the graph in the screenshot appears to suggest.  It took several weeks of adding blog posts with no significant increase in traffic (or leads) before that large spike you see.

Many small business owners lack the patience required to press on despite lack of initial results. When you test a new marketing strategy, make sure you give it enough time and investment before you pull the plug!

So, if you want to generate more leads from your website, consider adding a blog and commit to updating it on a regular basis. Blue Corona has long track record of blogging and creating web content for all different types of companies - flooring, hvac, plumbing, remodeling, roofing, solar, and many others. 

To learn more about blogging for lead generation, register for one of our free weekly online marketing webinars or contact us. 

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