SEO Content Marketing

How to Add Great SEO Content to Your Website - August 27, 2009

After optimized code and site structure, great content is the key to long-term SEO success. Small to medium sized businesses are (arguably) the group that can benefit the most from SEO. However, many small businesses perceive that they don't have the time or the resources to create great content and professional copywriters are often out of the budget.

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Improving Marketing ROI

Ready, Fire, Aim - Not! - August 27, 2009

At Blue Corona, our approach to every long-term client engagement is track and analyze first, then take action. It's surprising (and alarming) how many clients are (initially) frustrated by this order of operations. I often wonder if they feel the same way about medical x-rays. I imagine them wandering into the ER with a badly broken arm and ordering the doc to fix it without looking beyond the exterior!

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Tips to Avoid Keyword Stuffing

Stuff This - August 24, 2009

There are hundreds - perhaps thousands - of viable strategies for improving your website's visibility on Google. Lately, I've been reading The Effective Executive by Peter Drucker. Drucker repeatedly makes the point that there will always be more (worthy) initiatives than the executive has time to execute so it's extremely important to pick wisely and spend time doing those that offer the greatest return. The same is true with SEO.

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