Track Phone Calls in Google Analytics
Did you know that most home services businesses receive 3-9 times as many phone inquiries as they do online inquiries (leads). If you're making decisions using only online data, you're missing more than half the picture!
We know a Plumbing / HVAC company that, before hiring Blue Corona, tested pay per click advertising on Google and found it to be too expensive. They set a $3,000 per month budget with the intention of running a 3 month test, but they canceled things after just a single month. Why? Because in month 1, they only received 10 (online) leads. At $300 per lead, they determined that even with adjustments, pay per click advertising would never be a cost-effective lead generation strategy for their business.
How'd they even know about the 10 online leads from pay per click? They were able to capture this information and determine their cost per lead by using Google Analytics - with goal tracking enabled - to track their website (if you're not familiar with Google Analytics, online lead tracking, etc. - join one of our weekly webinars!).
Unfortunately, what they didn't realize was their pay per click (PPC) campaign didn't just generate 10 online inquiries - it also produced 31 phone leads! These calls did not get properly attributed to the pay per click campaign because none of the callers mentioned clicking on a paid ad (most searchers don't know the difference between a paid ad or sponsored listing, an organic listing and a local map listing!). When our Plumbing / HVAC customer service reps asked the callers (inquiries) how they found the company, most responded with generic answers like, "the web" and "I Googled you."
Side Note: Do your customer service reps ask callers how they found your company? Are you sure? Using Blue Corona's call tracking service, most business owners find out that very few callers are asked this question.
Instead of a $300 cost per lead, their true cost per lead was only $73!
Integrate Call Tracking into Google Analytics
Blue Corona's phone call tracking platform is easily integrated into your Google Analytics account so that you can see all your advertising conversions from a single interface. Use Google Analytics and call tracking integration to accurately track your online and offline marketing strategies!
You can track:
SEO companies & pay per click ads
Yellow Page Ads
Almost any other advertising strategy
Learn more about how to track phone calls from within your Google Analytics account!