Your Website Should Be Your #1 Lead Generator

If you own a home improvement or remodeling company, your website should be your #1 sales and marketing tool. 

During the late 90's and early 2000's, Flash was very popular with remodeling websites.  Back then, search engines like Google hardly existed and print ads were still going strong.  

Today, search engines like Google direct more than 60% of the traffic on the web.  If your business is not found on the first 1-2 pages on Google, Yahoo and Bing for keywords relevant to your service, you're - without question - losing business.

When Baths By RJ approached us, they had a full flash 5-6 page website.  The website was found for little other than their company name. 

Traditional advertising wasn't working like it used to and the owners of the company were looking for a cost-effective way to generate more leads.

Blue Corona converted their old website into a non-flash equivalent and at the same time we optimized the site to more effectively convert visits into leads and sales.  The new website can be seen in the screenshot above.

Although the new site has only been live for a few days, the company is already getting increased traffic from non-branded organic searches and traffic is on the rise!  We will follow this website over the next couple months to show you how SEO works.  When you do a search on Google, the results you're seeing are not updated in real time.  This means that when you make a change to your website, it often takes 2-3 months for the impact of your work to go into effect. 

Here's a look at visits from non-branded organic search terms since tracking and analytics was installed on the client's site.  January was the "baseline" period with the old website up.

The numbers are small, but you have to start somewhere!  We suspect that within a few months, this site will be getting exponentially more traffic than it was before. It will be the client's number one sales and marketing tool - hands down. If you have a website that features flash heavily, consider adding some additional pages to your site that utilize plain HTML and CSS. 

We know that your business is driven by images.  People shoping for bathrooms, kitchens and even roofs - love to look at images and imagine what things would look like in their home.  But you have to understand that search engines drive the majority of the traffic on the web.  Search engines cannot effectively read the contents of images (yet).  Take advantage of how well they can interpret plain text and put some on your site to increase your site's SEO. 

You'll be glad you did!

To learn more about SEO websites for bathroom remodeling companies, drop us a line: 1.800.696.4690