According to a study conducted by Fireclick, an industry leading provider of website analytics services, the average conversion rate for websites (worldwide) is just a hair over 2%. Depressing, isn't it? But, before you set out in search of a bridge to leap off of, consider this: Blue Corona has dozens of clients with website conversion rates that exceed 15%!

Given the potential value of a conversion and with such a large discrepancy between different sites, it's natural to wonder:

As a business owner or marketing executive, you know that SEO is important. If your company's website is not found multiple times in the first page of search results on Google, Yahoo and Bing, you're losing business to your competitors - guaranteed. Reputable SEO consultants are famous for telling prospective clients that no SEO consultant can guarantee a #1 ranking (or even a first page ranking). Part of the explanation for this is the two dozen or so variables uncontrollable by the SEO consultant - i.e.

If you want to get more leads and sales from your website, stop treating it like a brochure and start treating it like a sales rep. Brochures are a waste of money. With brochures, your marketing team (or YOU) spends weeks trying to come up with the "look" and "messaging" and more often than not that box of brochures ends up sitting in the corner of office supply closet collecting dust. At best you distribute a few and they receive an occasional glance before being tossed into the circular file. Sales reps, on the other hand, produce results.

ABC - "Always Be Converting"

At Blue Corona, most of our (current) clients are B2C home services companies - bathroom remodelers, flooring companies, HVAC repair and replacement, plumbing companies, realtors, remodeling businesses and roofers. Businesses like these typically think of a conversion as an inquiry or lead. However, a conversion can mean different things in different contexts.

Do you want more leads from your website?  Of course you do (we all do)! 

Wouldn't it be cool if there was some way you could sit invisibly next to each of your website visitors and watch as they interact with your website?  Think of the potential optimizations you could make!  Maybe you'd see repeated visitors getting lost after entering your site using "xyz" keyword.  You could tweak your content and then retest.  Did your changes help, hurt or make no difference at all?