If you're like many business owners, you probably rely heavily on your organic search rankings to gauge and measure your SEO performance. When you see your website listed on the first page for a relevant keyword, you're happy. If you see your website at or near the top of the first page, you're ecstatic! When you lose an organic ranking, you're upset and when you fall off the first page, you're downright pissed off. Sound about right?

Facebook is the largest social network in the world with more than 500 million active users. In this blog post, we'll give you 7 secrets of Facebook advertising success! Each Facebook user has entered highly personal information into their profiles about themselves: their gender, age, interests and much much…much more. All of this information allows advertisers and marketers to target specific audiences, custom-tailor their messages, and increase their conversion rates and ROI.

As a business owner or marketing executive, you know that SEO is important. If your company's website is not found multiple times in the first page of search results on Google, Yahoo and Bing, you're losing business to your competitors - guaranteed. Reputable SEO consultants are famous for telling prospective clients that no SEO consultant can guarantee a #1 ranking (or even a first page ranking). Part of the explanation for this is the two dozen or so variables uncontrollable by the SEO consultant - i.e.

Just when you thought you'd figured SEO out, Google goes and changes the game again! If you’ve searched for something on Google at any point over the past few days, you may have noticed a new feature they recently rolled out. “Google Places” (formerly “Google Locations”) now sits above the Sponsored Links sidebar in the top right corner of the search engine results page (SERP).

Where do you think consumers go when they're considering something new for their home? Where do you go? If you're like most people, you fire up your laptop, go to Google and search for whatever is on your mind. Looking for new appliances or cabinets for your kitchen? Google it - or better yet, do a Google Image search. Search engines are one of the most popular destinations for homeowners in the market for remodeling or home improvement services.

If you're like most service business owners (HVAC & plumbing companies, roofing contractors, etc.), you've probably asked yourself questions like, "is pay per click advertising worth it", "how much can I afford to pay per click", "what should my monthly budget be?"