Whether your company intends on investing in social media marketing or not (it should), there are 4 critically important reasons you should reserve your social media profiles today. While I could easily write an entire blog post about why your company MUST be on social media, I know there are a lot of companies out there who still just don’t buy into the movement (it's really more of a seismic shift).

Facebook is the largest social network in the world with more than 500 million active users. In this blog post, we'll give you 7 secrets of Facebook advertising success! Each Facebook user has entered highly personal information into their profiles about themselves: their gender, age, interests and much much…much more. All of this information allows advertisers and marketers to target specific audiences, custom-tailor their messages, and increase their conversion rates and ROI.

The internet has quickly become one of the world’s greatest resources for information about... well, just about anything. For better or worse, a certain level of authority comes with what is written on the web. So when a dissatisfied customer goes online to write a nasty rant about how one of your employees tracked mud throughout his house, this is a reflection on your business that is very public, visible, and archived in history for anybody who searches your company name.

There's a lot of talk right now about the impact of Social Media on SEO - how important it is for businesses to be building online communities, monitoring mentions of their brand online and connecting with customers throughout the web. Social media is churning up so much data that can be tracked and mapped that it is inevitably becoming the backbone of the internet. For a growing number of consumers, Facebook has become the window through which they browse and view the web. Think about it...