According to a study conducted by Fireclick, an industry leading provider of website analytics services, the average conversion rate for websites (worldwide) is just a hair over 2%. Depressing, isn't it? But, before you set out in search of a bridge to leap off of, consider this: Blue Corona has dozens of clients with website conversion rates that exceed 15%!

Given the potential value of a conversion and with such a large discrepancy between different sites, it's natural to wonder:

If you spend any time listening to the radio, you've probably heard the commercials about how you can get a FREE website when you sign-up for XYZ service for your business. If you've been thinking about building a website for your business, this might seem like a pretty sweet deal. You need XYZ for your office and, as the commercial mentions, "if you don't have a website your business is invisible" - it seems like a win-win offer!

Do you know what percentage of your website visitors are coming from a mobile device or smart phone? If you're like most business owners, you probably have no idea. But you need this information in order to see just how important having a mobile-friendly version of your website is - and for many businesses, the importance of mobile is growing by the day.

Look at this:

Search engines drive the majority of traffic on the web. If you want your company's website to rank well organically, you must make it easy for search engines like Google, Yahoo and Bing to find, crawl (read) and index. Plain text (as opposed to images, pictures, podcasts, videos) is the easiest form of content for search engines to find and index, so getting the best content on your website is critical to getting more website traffic, leads and booked jobs.

As a business owner or marketing executive, you know that SEO is important. If your company's website is not found multiple times in the first page of search results on Google, Yahoo and Bing, you're losing business to your competitors - guaranteed. Reputable SEO consultants are famous for telling prospective clients that no SEO consultant can guarantee a #1 ranking (or even a first page ranking). Part of the explanation for this is the two dozen or so variables uncontrollable by the SEO consultant - i.e.