What is Google Analytics?

Google Analytics is a web analytics tool that is both extremely powerful and it's free! Business owners, marketing executives and web masters can use it to: measure and track website activity, optimize website performance, improve conversion rates (ex. visitor-to-lead or visitor-to-sale) and even improve the performance of offline marketing! Google Analytics is "cookie-based" (as opposed to a web analytics tool that analyzes log files). To use Google Analytics, you simply place a small piece of Java Script code on every page of your website that you wish to track. Relatively speaking, this makes Goolge Analytics extremely easy to use and some websites can be set-up in less than 30 minutes. Google Analytics can be customized in a number of different ways making it nearly as powerful as many paid website analytics solutions.

One of Blue Corona's core services is marketing measurement and website analytics and we use a customized version of Google Analytics as our preferred website analytics tool (it's that powerful)! We love Google Analytics because it offers so much flexibility and with the right customizations it can perform nearly any function you desire.

Need Help with Google Analytics?

Although Google Analytics is free, certain customizations can make it far more powerful than it is out of the box in its standard configuration. There is a popular saying in the web analytics community that there is no shortage of data available online, but there is a shortage of people that can take mountains of data and convert it into information on which you can take action. Blue Corona can help. We can help you get Google Analytics installed correctly, customize it for your business (setting up goals, filters, visitor segements, etc.) and create custom reports that allow you to take action and improve your website and your business.

Google Analytics Support Options

Blue Corona is located in Gaithersburg, Maryland (MD) - just outside of Washington, DC and not far from Baltimore and Northern Virginia. If you own or operate a business in the Baltimore-Washington area (MD, VA, DC, DE, PA, etc.), we can provide you with personalized support on-site or over the phone. We provide our Google Analytic's support clients with one-on-one service and a dedicated account manager. We treat your business as if it were our business (by the way - Blue Corona's websites are all tracked using a modified version of Google Analytics!).

Contact us today! We offer packages to fit any sized budget and require no long-term contracts.

Check out our marketing case studies - many feature data from Google Analytics!