A Cost-Effective Alternative to Google Pay Per Click
It used to be that when you needed something - particularly a home service (like flooring, heating and air conditioning repair, plumbing, a new roof, etc.) - you Googled it. Today, more and more people are turning to their connections on Facebook before making a buying decision. Think about it - one of your toilets keeps backing up and you think, "I should probably call a plumber!" You get online and you're about to Google, "plumbing companies in Maryland", but before you do, you notice that you're already logged into Facebook and a bunch of your friends in the area are currently online, so you update your status profile with something like: "Toilet in my basement is backing up - can anyone recommend a reputable plumber serving Bethesda, MD?"
Which are you more likely to trust, a listing on Google written by the plumbing company that wants your business or a personal experience offered by a long-time friend? The trusted friend of course! Facebook advertising provides companies with an incredibly targeted and cost-effective way to put their message in front of consumers at exactly the right time. Facebook allows you to target consumers by geographic area, age, male/female and even keywords mentioned in their profile or page.
Check out this Facebook status update (or should we say 'cry for help'):
Imagine being able to promote your plumbing company to this consumer as they cry out for help finding a plumber! Their status update is not unlike a search on Google. Their intent is perfectly clear.
Learn more about Facebook advertising campaigns for your business, contact one of our social media experts.