Want more leads and booked jobs for your contracting business? If you're not testing and investing in pay per click (PPC) advertising, you're missing out. Savvy contractors know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.

(image - top 5 sources of web leads from a BC client - google / cpc is pay per click advertising)

If you search Google for a keyword or keyword phrase relevant to your business and you don't see your website on the first page, you're choosing to send prospective customers to competing contractors.

The Benefits of PPC Advertising for Contractors

Visibility & Revelance

The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many contractors continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising - they'll pay  for things that are otherwise free - like the radio or TV - just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a "home contractor in Maryland" needs and is interested in finding a contractor!

Highly Controllable & Manageable ROI

Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many contractors make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for contractors in the country and we can say, without question, that the contractors having the most success marketing their businesses online use both strategies.

Pay per click advertising offers several advantages over SEO:

• PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
• PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
• The most accurate keyword tool (data that can be used for an SEO campaign) is a 'live' PPC campaign
• The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

How Blue Corona Helps Contractors with PPC

For all pay per click (PPC) advertising's advantages, there are some potential drawbacks. Extra time is not something many contractors have. PPC platforms like Google AdWords and Microsoft's Ad Center are fairly complex (and this is being polite). While it is true that many contractors generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.

Blue Corona has a proven pay per click setup and management system specifically designed for contractors.

Unlike other Pay Per Click companies, Blue Corona started as a measurement and tracking company. Some of you are probably saying, "so what?" Well, better data equals better results - guaranteed! Our PPC management team has tools and technologies our competitors don't. This provides us with never-before-seen insights into your account performance.

For example, wouldn't it be nice to know which keywords generate the best phone leads?  We track that and adjust your account settings to emphasize the keywords that produce the best results!

Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We'll show you changes to make that will measurably improve your PPC performance and ROI and we're not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!

If you're new to pay per click advertising and you'd prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your contracting business!