A Smarter SEO Company

"I would be happy to provide a glowing reference for Blue Corona's SEO services. The numbers don't lie. You have dramatically increased traffic to my website."

- Larry Rosen, Owner of Jack Rosen Custom Kitchens in Rockville, Maryland (MD)

How many leads do you get from non-branded organic searches each month? Do you even know? It's not uncommon for a well-optimized website in the home services industry (plumbers, HVAC, roofers, etc) to get 100+ leads per month from organic search (and that's just from Google)!

How many leads are you getting from your website each month?

Search engine optimization or SEO is the process of making changes to your website - the code, site structure, on-page content and off-page content (links, etc.) - in order to make your site more easily found, read, indexed and ranked by search engines like Google, Yahoo and Bing.  Given the fact that search engines like Google direct an estimated 80%+ of Internet traffic, SEO is an absolutely critical component of an effective online marketing strategy.

If you own or are responsible for the marketing of a home services company (flooring, hvac, plumbing, remodeling, roofer, etc.) and organic search isn't your #1 online marketing strategy, you could benefit (significantly) from an SEO campaign! 

What Makes Us Different from Other SEO Companies

Although many SEO sales reps would have you believe otherwise, the reason some websites rank well organically and others are virtually invisible is not magic. While no company can (or should) guarantee your business placement at the top of Google's organic listings (or Yahoo or Bing), Blue Corona has been tracking organic rankings for over 1,000 websites from a variety of different industries. Data derived from this project has allowed us to help small (and not so small) service businesses measurably (and consistently) improve their organic ranking and visibility. In some cases, this means doubling, tripling or even quadrupling website visitors, leads and sales (from non-branded organic search terms).

For example, DrinkMore Water, a local bottled water company serving Maryland (MD), Washington, DC and Virginia (VA) has seen traffic increase from fewer than 1,000 visits per month to over 5,000 per month and SEO continues to be their number one lead generator! Guardian Fire Protection, a fire protection and sprinkler inspection company serving Maryland (MD), Washington, DC, Virginia (VA) and West Virginia (WVA) has doubled their overall website traffic, increased online leads by 387% and tripled their in-service-area visits!

You can use our website to learn more about SEO and attempt to tackle improving your website on your own, but you will quickly find out that it's a time-consuming and tedious process (if you're going to do it yourself, be sure to register for one of our SEO Seminars & Workshops).  Our clients are business owners that are too small to be able to afford a full time in-house SEO team, but too large to have the time required to tackle SEO on their own.

Could Your Website Benefit from SEO?

Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):

A Unique SEO Process

Tracking & Analysis for SEO

Every SEO engagement begins with accurate tracking and an analysis of your website and at least three competitor sites.  We know that you want results yesterday, but if hire a company to perform SEO and they don't first establish a baseline - a more accurate picture of exactly where your website is today - you're wasting your money. 

At a minimum, you need to know how many visits your website receives today from non-branded organic searches and what percentage of those searches result in an inquiry. 

SEO is a zero sum game.  In order for your website to move up higher in the organic search results, you must leap-frog one of your (currently better optimized) competitors!  Given that an estimated 65% of searchers never make it past the first page of Google and there are only ~10 organic listings on the first page of Google, the stakes and competition are often extremely high.  Short change the competitive analysis phase of SEO and you're guaranteeing less than optimal results. 

Pay Per Click - The Most Accurate Keyword Tool

With baseline analytics data and a more accurate view of the competitive landscape in your industry, you need to identify the right keywords for which to optimize your site.  The best keywords balance search volume with relevance and competition.  Choose keywords that are too broad and you a.) may never rank for them, or b.) you may get increased visits with no increase in inquiries, leads or sales! 

The most accurate keyword tool we know of is a live pay-per-click campaign - another reason SEO and PPC should be used together!

After you have your baseline data, the competitive SEO landscape and the right keywords, you can begin to optimize your on-page code, site structure and content.  Content is king when it comes to SEO, but the world's best content placed on a poorly coded and/or structured website is worthless.  A properly coded website has a structure that is friendly to all types of visitors, browsers and devices and follows a logical order.  

Great Content Generates Links Naturally

Optimal website content should be unique and remarkable. Your website's content should answer the implied questions in the minds of your visitors and establishe you as both an industry expert and subject matter authority.  Usually, if you've done a great job creating remarkable content, you don't even need to worry about the next phase of the SEO process (link-building).  This is because your visitors will take care of it for you.  They'll link from their website, blog, forum, etc. to your website and share your thoughts and ideas with their friends, followers and contacts. 

From blogs to online articles and forum posts to keyword optimized web pages, Blue Corona specializes in SEO copywriting for home services businesses. We can also coach your in-house staff and create an SEO content generation strategy customized for your business needs.

Want to learn more? Click here --> SEO Workshops!

You can also check out one of our free weekly webinars or sign-up for our monthly email newsletter. 

Note: Blue Corona does not use robots or outsourced partners for SEO!