Use Call Tracking to Improve Marketing ROI
"I know that half of my advertising isn't working. The trouble is I don't know which half."
Almost every business owner has heard this famous advertising adage, but did you know that it was uttered nearly 100 years ago?
Want to save money and increase your advertising performance at the same time? Start tracking the calls generated by each of your marketing strategies! Advertising and marketing is the economic engine that drives the growth of your business. Think about why you don't spend more on advertising and marketing - it's probably because you're not sure exactly what you're getting in return for each ad dollar spent. If you could find an advertising strategy where you invest $1 and get $5 in return, you'd allocate much more budget to that strategy, right? Of course you would!
Today, you can (and should) use technologies like call tracking to find out exactly which of your marketing strategies are producing the best results.
How Call Tracking Works
By assigning unique toll-free 800 numbers OR local phone numbers to each of your advertising strategies, it is possible - easy even - to find out exactly which ads are generating the best response. As an option, you can record and review every single call (Blue Corona also offers this feature as a "do-it-for-me" service).
This allows you to not only see which ads are generating the most calls, but which strategies produce the best leads, highest revenue and most profit.
Combine call tracking with unique URL's (website addresses) for every ad and you have a closed-loop marketing measurement system! When you take this approach to advertising, making smart decisions about your marketing is easy. Take the question many small business owners have, "is yellow page print advertising still worth it?" With accurate tracking in place, the decision to renew your print yellow page ads or not is simple. Without accurate tracking it's a crapshoot.
No longer are impressions and click-thru rates acceptable advertising outcomes. Demand measurable proof from every advertising strategy you employ. Call Blue Corona today to learn more about ad tracking and call tracking!
Track Calls in Google Analytics
Did you know that most service businesses receive 3-9 times as many phone inquiries as they do online inquiries (leads)? If you're basing your marketing decisions about strategies like SEO and Pay Per Click using only online data from Google Analytics, you're missing more than half the picture!
Blue Corona's call tracking platform can be easily integrated into your Google Analytics account so you can see exactly how many inquiries are coming from each of your marketing strategies - all within a single interface! You can also use call tracking to evaluate the efficacy of your customer service team and your sales team - why pay to generate more leads if your team isn't doing the best job possible converting the calls you already receive into customers and booked jobs??
Start tracking your TOTAL conversion rate and uncover your website's TRUE visit-to-inquiry conversion rates - get call tracking in your Google Analytics account.
Ready to learn more? Let's talk! 1.800.696.4690
(we typically answer in less than 30 seconds!)