Blue Corona METRICS
Marketing Measurement & Tracking
Blue Corona METRICS is the first marketing measurement service designed specifically for small to medium sized businesses. We have a single goal: help business owners and results-oriented advertising agencies generate more revenue and profit by increasing the performance of their advertising and marketing strategies. And the most effective way to do this is to put in place a system that accurately measures, tracks, and uncovers the tangible results generated by each (strategy) so that high-performers can be emphasized and low or non-performers can be changed or eliminated.
Accurately measuring and tracking every single advertising and marketing strategy you use is tedious and time-consuming. But if you don't do it, it's nearly impossible to maximize your business performance. Remember the famous quote by advertising guru John Wanamaker: "Half the money I spend on advertising is wasted. The trouble is, I don't know which half". If measurement and tracking were easily accomplished, everyone would do it. Unfortunately, even with emerging technology, it is still time-consuming, complex, and intensive.
Marketing Measurement Case Studies
Looking for real examples of the potential impact that accurate tracking can have on your business? Read some of our case studies:
Types of Companies Using Blue Corona METRICS
Our service is not for every company. Marketing measurement, tracking, and reporting create accountability - just like having written goals. Countless experts have proven that you can accomplish far more and faster by committing to written goals. Despite this fact, some people will never do it. Maybe they think that goals are unimportant; or they fear failure; or they are happy exactly where they are today. If you found this website, you're probably not this type of person or company, but if you are, Blue Corona METRICS is not going to be a good fit.
Our clients own, operate, or have a major stake in ambitious companies that are interested in higher performance - whether that means increased revenue, profit, or both. They believe in the power and effectiveness of goals. They seek out systems that create accountability. They take calculated risks and see failure as a necessary part of success. And above everything else, they are data-oriented and believe that, all other things being equal, data + gut instinct always trumps gut instinct alone.
Sound familiar? Stop reading and take action - contact us today.
How Our Service Works
Think of Blue Corona METRICS as an invisible, unobtrusive framework overlaid onto your business. You will be the only person that knows it's there. But it is, at the same time, an extremely powerful tool for increasing the performance of your advertising and marketing. We gather data on each of your advertising and marketing strategies: each piece of creative, where/when it runs, the response generated - calls, e-mails, web visits, sales, etc. We then report back to you with data-driven reports indicating which marketing strategies should be expanded and which should be eliminated.
When you continually increase the budget and attention you put toward high-performing marketing strategies and cut unprofitable campaigns, you will dramatically increase the money your business makes. Marketing will be a tangible investment in the growth of your business with measurable returns -- not an expensive gamble or something that you hate and only continue to do because you know that you're "supposed to."
Outside of our reports and recommendations, it is up to you to decide how else you can use our information. Some clients use our ability to record calls to train their customer service and sales staff. Others use it to bring a new level of accountability to advertising sales reps. For years, advertising sales professionals have made some bold pitches to business owners -- often with nothing quantifiable to back up their words. Consider Blue Corona Analytics an ace up your sleeve. An ad sales rep may still fool you the first time, but when you are a client of ours, it will never happen twice.
