Accurately tracking each of your marketing strategies - including your website - is a critical, yet often overlooked, aspect to running a high-performance company. Blue Corona provides a "do it for me" ad tracking solution specifically designed (and priced) for small to medium sized businesses; however, we've created this marketing measurement / website tracking considerations / checklist to help you DIY types:

• Do you receive leads via your website?
  • Make sure you install Google Analytics
    • Make sure you filter (or remove) yourself from your Analytics data/reports
    • Make sure you remove any email addresses on your website
    • Replace email addresses with web contact forms
    • Enable Google Goal/Conversion tracking in Analytics
    • Track things like web form submissions, clicks on social media icons, video plays, etc.
  • Do you receive inquiries via phone?
    • Make sure you set up call tracking*
    • Have someone listen to or "tag" your calls too (because not all calls are leads)
  • Do you use other forms of online advertising?
    • Make sure you track them in Google Analytics (with special tracking URLs)
    • Make sure you track the calls coming from other online marketing strategies
  • Do you use traditional forms of advertising (print, radio, tv, etc.)
    • Make sure you assign a specific phone number to each advertising campaign
    • Make sure you use a specific URL or campaign specific landing page

Related Information
 

Analytics and Website Tracking

Blog Post: Tracking SEO Success
Case Study: Tracking Yellow Page Advertising
Blog Post: Using Analytics to Determine if You Need a Mobile Website

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