You can't maximize what you don't measure! Unfortunately, many companies (mistakenly) invest in SEO without first having the  metrics critical to maximizing return on investment (ROI).

In a recent article, Ben Landers, President and CEO of Blue Corona, an online marketing, analytics and optimization company with offices in Maryland (MD) and North Carolina (NC), explained that - at a minimum - there are 3 critical metrics business owners and marketing executives MUST know before they invest in or launch an SEO campaign.

An excerpt of the original article was turned into a blog post which was recently featured on SEOmoz.org, the worldwide authority on all things SEO.

If you own a service business (custom home builder, dentist, HVAC, kitchen and bathroom remodeling, pest control, plumbing, roofing, etc.) or you're a marketing executive for a B2B company and you want more information about effective strategies for increasing your website's organic visibility, sign-up for Blue Corona's monthly email newsletter (sign-up form located on the right side of most pages of this website), tune in for one of Blue Corona's weekly webinars (register by clicking the organic "Weekly Webinar" button on the left side of your screen or subscribe to the Blue Corona Blog.

You can also learn more about SEO and the analytics and metrics required to maximize your success, join Ben and Blue Corona for an SEO seminar in Maryland on Friday, November 12th, 2010.