What does your website look like on a mobile device? Data derived from Blue Corona's marketing analytics software suggests that visits from mobile devices are on the rise for home service companies. This is significant because many service businesses - HVAC, plumbers, roofers, etc. - do not have websites optimized for mobile searches.

Here's a look at visits from mobile devices for a bottled water delivery company serving the Baltimore-Washington area:

This trend is certain to continue to increase in the future. One way to prepare yourself for the shift to mobile devices is by tracking your website. Monitor the number of visits you receive each month from mobile devices as well as visitor behavior. Use insights to launch tests designed to make your website easier to use. An example of this is to code any phone numbers on your site in large plain text (HTML styled with CSS) and place your phone number prominently on every page of your site.

Plain text numbers can be "clicked" and automatically called by most mobile platforms and having your phone number on every page prevents excessive navigation - something that can be quite difficult on some devices!