What is Drupal?
Sick and tired of waiting on 'the web guy' to update your website? Maybe it's time to consider Drupal? Drupal is an open source content management system or CMS. A CMS is a software platform that makes adding, removing or updating content on your website simple, fast and easy. With a CMS, you don't need to know computer programming languages like HTML or CSS in order to make website updates. At the same time, technical users (computer programmers, web developers, etc.) will be able to get more work done faster.
Interested in adding a blog, community forum or news section to your site? These features are standard modules in Drupal - ready to be customized for your individual needs or business objectives. Our Drupal experts can also help you get set up to syndicate content to various social media websites or even transform your site into an e-commerce portal by adding a shopping cart! The only limit is your imagination.
The "open source" nature of Drupal means that there are no licensing fees (as opposed to many .NET platforms). You can deploy Drupal on your own for FREE and there's a huge community of web developers and web development companies constantly working to add to and extend the platform's functionality. Professional web development companies, like Blue Corona, can help you with everything from setting up Drupal correctly to bringing your design vision to life.
Who Uses Drupal?
Drupal is used for all sorts of websites - from personal blogs to enterprise applications. It has thousands of add-on modules that make extending the functionality of Drupal a mouse click away. For example, if you build your website in Drupal and later want to add a blog, all you have to do is download and add a blog module. What if you wanted to add a membership based forum? There's a module for that too! The ease of customization and the breadth and depth of available modules make Drupal an attractive framework for small and large companies alike.
Bluecorona.com is built on a customized version of the Drupal CMS. The White House's website, Havard.edu and MTV also use Drupal! Blue Corona has specific expertise deploying Drupal for home service businesses - plumbers, roofers, HVAC companies, builders, remodelers, etc. These types of companies often need easy-to-manage lead generation websites with advanced SEO (search engine optimization) features like blog and news platforms and the ability to add/change meta-tags, title tags, keywords, etc.
Drupal and SEO
Search for a keyword phrase you think a prospective customer would use. If you can't find your website (multiple times) on the first page of Google, Yahoo and Bing, you're losing business to better optimized competitors - guaranteed! Three things are required for your website to rank well organically:
- 1. Optimized website code and website structure
- 2. Remarkable onsite content
- 3. Authority around the web (natural links)
Many websites, especially small business websites, are poorly coded and/or structured. Often, just switching your website from 'plain' HTML to a content management system like Drupal, will cause a tremendous lift in your organic search visibility or SEO. This is because CMS platforms like Drupal force webmasters to organize their sites in a logical fashion and they naturally output optimized site code. Drupal also comes with dozens of standard SEO modules that make it easy to create custom title tags, meta data and SEO-friendly URLs.
Get a Personalized Tour
See how easy Drupal is to use firsthand - get a personal tour of the Drupal control panel from one of Blue Corona's developers. Contact a Blue Corona developer to schedule a tour!