Yellow Page Advertising Case Studies:
Online Yellow Pages Case Study
Is anyone still using the print Yellow Pages? Is the print Yellow Pages still a cost-effective place to advertise? 5-10 years ago, the Yellow Pages was the place to be if you owned a service business and you were interested in growing it. When consumers needed to find something - a plumber, pest control, an HVAC company, etc., they went into their kitchen and pulled out the Yellow Pages.
Today, the situation with the Yellow Pages is much different. In many geographic markets, you'll see the Yellow Page books stay outside from the time they are delivered until the time that the trash truck comes by to scoop them up! In these markets, consumers have abandoned the phone book in favor of the Internet. When they need to find something, they fire up their laptop - not the phone book!.
So, what should you do? Are enough of your prospective customers using the Yellow Pages or have they all left it at the curb in favor of their computer? Take a look at a case study we did for a regional bottled water company in the Baltimore, Maryland (MD) - Washington, DC market, to learn more.
Is Yellow Page Print Advertising Still Effective?
Online Yellow Pages Websites
In geographic markets where fewer people are using the print Yellow Page books, many local advertisers are pulling back and shifting their precious advertising dollars to the web. Although reluctantly, most Yellow Pages companies have fully integrated Local Internet advertising into their sales "schtick" and some are pushing it hard.
But how much do the Yellow Page companies really know about local online marketing? There are a plethora of Yellow Page websites to choose from - superpages.com, yellowbook.com, yellowpages.com, etc., etc. So, which ones work the best? We've created a number of case studies to try and help our clients answer that question and make the best decisions. Here's one of our case studies detailing the responses from one of the most popular Yellow Page websites. Have a look!
Which Yellow Page Online Site Works the Best?
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