DOES SOCIAL MEDIA
MARKETING MATTER FOR SMALL BUSINESSES?
How consumers actually feel about small businesses on social media.
50

There are 50 million small business pages active on
Facebook, and counting.

Of them, more than 2 MILLION small business pages are advertising on Facebook each year.

They’re advertising through boosted posts and Facebook ads. That’s only 4% of small businesses - but the number is growing each year!

30 %of CONSUMERS

surveyed say they may choose not to purchase from a company that doesn’t have a social media presence.

Gender could play a role in keeping customers using social media.

More than 46% of women
surveyed said that being
active on Facebook is
important when it comes to
keeping them as a customer.

Compared to women,
only 32% of men felt that
companies need to be
active for them to remain
a customer.

On average, 39% of those surveyed prefer
businesses who regularly post to their Facebook profiles.
18-34 Deve
35-54
55+
SOCIAL MEDIA AND REVIEWS
(Hover over each phone to learn more)
more than
92%

of small businesses think that social media is important to the success of their business.

COMMON CHALLENGES IN
SOCIAL MEDIA MARKETING
DO YOU FACE SIMILAR CHALLENGES
IN MANAGING YOUR OWN SOCIAL MEDIA MARKETING?
(Click each answer to learn more)
Don’t worry, we can help! Click here to request a free social media analysis for your company so we can figure out where your social media channels are right now and how to get them where they need to be. GET FREE ANALYSIS
Good for you! If you’re interested in a free social media analysis (where we help you figure out what’s working and what isn’t in terms of your social media strategy), click here! GET FREE ANALYSIS
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