Since starting services with Blue Corona in April 2010, Kauffman Co.—a privately-owned fire protection company serving the Houston, TX area) has become a leading online authority for information on fire protection services and systems. While the site was getting more than 400% more traffic than it was before with their authoritative content, the actual website design didn’t exactly scream “authority.”
Kauffman’s new, responsive design prominently features the company’s large commercial projects (Shell Oil, Marriott, Comfort Suites to name a few). In addition, we added a site search field to aid users when browsing Kauffman’s extensive site content.
We created dynamic page loading elements to add a high-end feel to the website as you scroll down the page—and a sticky header ensures that no matter where you’re at on the site, the company’s contact info is always there to limit barriers to conversion.
The new, authoritative, mobile-friendly, and user-friendly website design combined with Kauffman’s existing domination of the search engine results is a winning recipe for growing the commercial fire protection’s business via the web.