A long-time Blue Corona client, Coakley Realty has become a leading online authority for information on all things related to residential and commercial real estate in the D.C. metro area—from buying and selling to management and leasing, appraisals and more. But after a few years, the actual look for Coakley Realty’s site started to feel a little dated and it didn’t display well across all sized devices—something of growing concern for most business owners as more and more people perform web searches from mobile devices.
On the other hand—Coakley Realty’s site, despite looking a little dated, performed very well from a conversion rate perspective. It was our goal to update the site without losing any of the successful elements that were helping the real estate company get more business via the web.
Coakley Realty’s new, responsive design prominently features large, full stretch rotating banners that create a modern and high-end look to the site, along with simple iconography for easy navigation (something that makes for a great user experience!).
Several key calls to action were used throughout the site, but one we really wanted to focus on was driving users to the website’s property search feature. This was used as the main call to action on the all banner image messaging as well as in the site’s header. Speaking of the header, we implemented what we call a sticky header to ensure that no matter where you’re at on the site, the company’s contact info is always there at the top of the screen to limit barriers to conversion.
We built a dedicated section on Coakley Realty’s homepage for featured real estate listings that’s easy for the client to update—they don’t have to worry about calling an IT guy to update their website every time a new property comes in!
The new, authoritative, mobile-friendly, and user-friendly website design combined with Coakley Realty’s existing domination of the search engine results is a winning recipe for growing the real estate company’s business via the web.
Need a New Website?
Blue Corona specializes in designing websites and landing pages that are not only beautiful, but also achieve your business goals – increased traffic, leads, and sales. We’ve done it for ourselves, we’ve done it for our clients like Coakley Realty, and now we’re ready to do it for you.