A long-time Blue Corona client, Total Air has become a leading online authority for information on all things related to residential and commercial heating and cooling in the Plano and Dallas, Texas area. But after a few years, the actual look of Total Air’s site started to feel a little dated and it didn’t display well across all sized devices—something of growing concern for most business owners as more and more people perform web searches from mobile devices.
Our goal with Total Air was to match their SEO success with an updated, conversion-focused website design.
The HVAC company’s new, responsive design prominently features large, full stretch rotating banners that create a modern and high-end look to the site, along with simple iconography for easy navigation (something that makes for a great user experience!).
Several key calls to action were used throughout the site—including buttons to schedule service, view specials, and learn more about financing. We implemented what we call a sticky header to ensure that no matter where you’re at on the site, the company’s contact info is always there at the top of the screen to limit barriers to conversion.
A video (shot and produced by our in-house video team) is featured on the homepage to improve time spent on site and garner trust by putting a face to the business.
The new, authoritative, mobile-friendly, and user-friendly website design combined with Total Air’s existing domination of the search engine results is a winning recipe for growing the HVAC company’s business via the web.
Need a New Website?
Blue Corona specializes in designing websites and landing pages that are not only beautiful, but also achieve your business goals – increased traffic, leads, and sales. We’ve done it for ourselves, we’ve done it for our clients like Total Air, and now we’re ready to do it for you.
We invite you to check out the rest of our website portfolio and contact us today.