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As I type this blog post from my T-Mobile Sidekick, I was going through my clients at Blue Corona and counting the number that had mobile sites. As a client of ours, we highly recommend mobile sites for multiple reasons—industry and target audience specific.
I was just kidding about the Sidekick part, although I wasn’t kidding on the fact that your company needs a mobile site…yesterday. If you have Google Analytics on your website, you’ll see that visits from mobile devices are rapidly increasing. If you don’t have a mobile-friendly website today, you need to consider building one – especially if you run a home services business. Some of the benefits of having a mobile website include (but are not limited to):
- More visits
- More leads
- More sales and booked jobs
If you’re on the fence as to whether a custom mobile site is necessary, read our Top 15 Reasons Why You Need a Custom Mobile Site. After you’re through with that, you can send me some of your favorite emojis—because I totes got unlimited texting for my bday last month.
Top 15 Reasons You Need a Custom Mobile Site
1. Customers are on mobile.
A majority of Americans have smartphones now, meaning the Internet is literally at their fingertips. Smartphone use will reach 2 billion by 2015 (doubling in just a few years). When those people are using their mobile devices, will they find your company?
2. Customers always have their phones.
Most don’t leave their house without them, and more often than not they’re within three feet of them. Your services and brand could be immediately accessible 24/7.
3. Customers are searching on mobile.
Google reports that mobile search queries on its search engine have exploded by 500 percent in the past five years. They also report that 94 percent of smartphone users search for location information—that could mean your plumbing company or regional remodeling business!
4. Some customers only use mobile.
According to Search Engine Watch, 46 percent of Americans use mobile exclusively as their primary research tool. If your website is not optimized for mobile, they most likely are navigating away from your site to a more mobile-friendly competitor. Speaking of…
5. Local search is huge for mobile.
Search Engine Watch also found that one in three smartphone users search specifically for contact info (phone numbers, maps, and driving directions) to local businesses. While it might be to justify that “of course that national brand has a mobile site,” users are actually using their Google search apps to look for companies like yours!
6. Your competitors are on mobile.
If your competitors are on their online marketing A-game, they most likely already have a mobile presence and are taking leads and sales that could be yours.
7. Mobile Internet is surpassing desktop use.
According to Vocus, local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) within the next year or two. The money that you’re potentially putting in to your website (as you should with a solid content marketing plan) could be also going toward developing a mobile site and strategy.
8. A mobile site is not an app.
Some business owners back away from the idea of a mobile site thinking that it’s some complicated, techy app. It’s not! A mobile site can be simple to design and maintain. Leading to our next reason….
9. It can be easy to make a mobile site.
Depending on what CMS your current desktop site is hosted on, your custom mobile site doesn’t have to be difficult to code. If you’re still intimidated by the HTML language, contact us and we’ll do it for you! When you’re designing your dream site, remember…
10. Mobile sites are often simple.
The point of a mobile site is to give users on a smartphone all the easy options they could need. Since they’re using their thumbs and fingers instead of a more accurate mouse, your text, buttons, calls to action, and more can be simple to read and act on. Your mobile site might just be an overview of your services with two buttons: Call Us Now! and Contact Us Online!
11. Mobile sites convert better on smart phones.
Sixty percent of smartphone users complete purchases related to mobile activity (according to Search Engine Watch). If a user can easily see the calls to action that convert them to a lead or sale, they are more likely to follow through. We’ve all been there when we’re browsing a non-mobile site on our iPhones and attempt the “double-finger zoom” to find what we’re looking for (many times unsuccessfully, too). That’s because…
12. Regular websites are hard to read on mobile phones.
Small font, too many links, the wrong dimensions, and the list goes on. Users might go back to their mobile search to look for a site that is easier to navigate with their fingertips—you better hope that the next site they choose isn’t a competitor!
13. Traffic is coming from mobile devices.
In your website’s Google Analytics, click “Audience” > “Mobile” > “Devices” and just take in those visits!
14. Google is rewarding (and ranking!) domains with mobile sites.
If your company has a mobile site, you’ll experience an advantage for mobile searches over companies (read: competitors) that don’t. Google and Bing rank mobile-optimized businesses higher for users on smartphones as a reward for building a site that is better for the user.
15. Mobile use is increasing.
Regardless of when iOS8 is pushed out next, mobile phone use is not decreasing. That said, your odds at maintaining a competitive advantage with a mobile site are decreasing every day. Stay ahead of the curve and design yours today!
Ready for a Custom Mobile Site?
Are you sold that a mobile site will help you capture more leads and sales of users on the go? Then it’s time to get a mobile site for your company or organization! If you’re looking for a custom mobile site, contact the Web Team at Blue Corona! We can help you design a site that will help enhance your target visitors’ mobile experience and ultimately conversion rate.
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson