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As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that will make your business a success in the year ahead. What worked in 2014 may not necessarily be what works in 2015, and your company may be in a much different place, with much different goals.
To maximize your ROI, there are a few steps you can take that will help you determine the best online marketing strategies for success.
Analyze the Technical Side of Your Site
Whether you’re starting an SEO campaign from scratch or you’ve had one for many years, it’s critical you re-examine the technical side of your website. Redesigning portions of your site, adding or deleting pages, and changing URLs can all cause a negative user experience if not executed properly. As Google and other search engines prioritize the user experience more and more, it becomes especially critical to resolve these issues and provide a clean, accessible website design as part of your latest digital marketing strategy.
Google Webmaster Tools and other solutions can help you identify issues to be corrected, ranging from:
- Broken links
- Faulty redirects
- Duplicate pages
- Server issues
- And more
Perform a Competitor Analysis
It’s important to take a look at what your competitors are doing to gain a deeper understanding of what sets you apart and a better idea of what to focus on in the year ahead. Check out your competitors’ websites and blogs to see where their priorities lie in terms of content marketing and if they’re offering any new products or services. This can help you identify trends to focus the content side of your SEO strategy on and any areas of significant growth other companies may be experiencing. A link analysis, through tools like Ahrefs, can give you even more insight into the type of publicity your competitors are getting as well as an idea of their link building tactics.
Blue Corona can provide you with a quick competitor analysis so you can see where you stand.
Take a Look at Local SEO & Social Media
Social signals are becoming even more important, as is local search. Use the New Year to forge a clean slate with consistent citations across the board, and eliminate any duplicate listings you may have. The address on your Facebook should match the one on your website, on Yelp, on Google+, and anywhere else that it’s listed.
Use this time to not only update your citations, but to evaluate your existing social media presence. New online marketing strategies provide the opportunity to expand your presence on more social networks and to better engage your users with higher quality content.
Online Marketing Strategies by Blue Corona
As a small business owner, there are many different components to ensuring a successful year—your digital marketing strategy being just one of them. An experienced SEO specialist like Blue Corona can help ensure you’re getting the most from your investment with online marketing strategies built around the evolving market and your target goals. Contact us to get started with a free analysis!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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