Update – Now 40% of Page One Organic Search Results Are HTTPS
Moz has updated their January report that now 40% of Google’s page one organic search results feature an HTTPS site. That is up from 25% as reported in January.
[See Moz’s current SERP Features Tool here]
Is Google Increasing HTTPS Favoritism or Is HTTPS Adoption Just Increasing?
Google has encouraged webmasters to make the migration to a secure site for a while now, but this update this year doesn’t necessarily mean the search algorithm has changed more to feature secure sites. It could indicate a higher rate of adoption toward having sites on HTTPS. Google has stated that it will default to the secure version, if it exists, so as more websites move over to HTTPS, we would expect search presence of secure sites to increase.
Keep in mind, those sites ranking on page one of Google are also likely following many other best practices in order to gain and retain their valued page one real estate, so it’s not a surprise that of those ranking on page one, more are following Google’s heavy suggestion toward having a secure site.
Other reports, that while now almost half of page one search results are HTTPs, less than one percent of the entire web is.
What Is HTTPS and How Does It Protect Your Site?
HTTPS sites can protect your users’ connection to your site by securing information in three layers.
- Encryptionensures that a user’s activity cannot be tracked or their information stolen
- Data integrityprevents files from being corrupted as they’re transferred
- Andauthentication protects against attacks and builds user trust
Need Help Migrating to HTTPS?
If you’re interested in moving to a secure site or want to learn more about HTTPS websites and their impact on your rankings, we can help. Blue Corona specializes in a wide range of web development services, and we’re experts on getting sites to rank and get more leads. We can help you with the move, create optimized content for your site, and track your visits and leads to make sure everything goes smoothly. Contact us to get started with a secure site for your business!
About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
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