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Happy Halloween—the spookiest holiday of the year is officially here! Hopefully the scariest thing you’ll see today is your kid’s costume. But not if your remodeling company is on Houzz and your profile isn’t well optimized, or worse, you’ve heard of Houzz but don’t have a profile! It means consumers are more likely to go elsewhere (like your competitors’ profiles) to get ideas and, when it’s time, to remodel their home.
What are these mistakes, you may ask? Glad you did! Here are five mistakes you should avoid when it comes to Houzz:
#1 Not Having a Profile in the First Place
I hope you roll your eyes and keep scrolling, but the scary truth is that there are still plenty of remodelers (and other companies that can truly thrive on this platform) that don’t have a Houzz profile. Millions of people are on Houzz. 1 miiillion homeowners (::Dr. Evil voice::). Just kidding. There are actually more than 1 million homeowners on Houzz. Talk about potential! Think about how many profile clicks and leads that can mean…but not if you don’t have a profile. That’s the scariest thing of all.
#2 Not Getting Reviews
This is actually true of any platform, such as Facebook, Google My Business, even your own website—but it’s definitely worth mentioning here. Why is it such a mistake to not have any Houzz reviews? Good reviews and recommendations are the number one thing Houzz users think is most important when it comes to hiring a professional. Not lowest cost options, not beautiful photos, not number of completed projects—positive reviews. The more reviews you have, the more authoritative your profile is in Houzz’ eyes and the more exposure it can get. To not proactively ask for reviews for your Houzz profile would be stupider than Death Bed: The Bed That Eats (no, I didn’t make this horror movie up).
#3 Not Optimizing Projects
Houzz is extremely photo-centric, so it’s critical to have a lot of projects of past remodels your company has done. But it’s not enough to just have beautiful pictures (low-quality images is an absolute no-no—it doesn’t need its own section…just DO NOT USE low-quality or otherwise crappy photos). You need people to find and look at these beautiful pictures. Do this by optimizing every single one of your projects, including adding a description with a geo modifier and using keywords on the photos (anywhere from 5 – 20 keywords per photo should suffice).
#4 Not Engaging with Users
The true aim of most social media platforms—including Houzz—is to build your brand and boost authority. The best way to do this is by getting your name out there and helping consumers by answering their questions. If you ignore the Houzz users who are commenting on and asking questions about your photos, you are worse than the person who doesn’t lock the door and then hides from the killer in the smallest closet. Be responsive and informative (and friendly). Show gratitude (thank them for their interest). Even venture outside your profile and swoop in on unanswered questions that are unrelated to your own pictures. Houzz users are way more likely to remember your name and how helpful you were when they’re ready to choose a remodeler!
#5 Not Taking Extra Steps to Increase Your Visibility
There is actually more to Houzz than adding basic profile information and posting some awesome photos. There are other steps you can—and absolutely should—be taking to increase your visibility on this platform and get in front of more homeowners’ eyes. This includes tagging other professionals, using ideabooks as short, repurposed blog posts with a link back to your website, building a (free!) Houzz microsite, etc. Don’t be the person hiding in the closet and hoping for the best—be proactive about maximizing your presence on Houzz. Put some effort into it and do a little work.
Of course, when it comes to putting in that effort and doing that work, you don’t have to do it yourself!
Houzz Marketing from Blue Corona
Don’t keep scaring away homeowners and prospective customers—let our online marketing experts turn your Houzz profile from horrifying to hella hot.
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky