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Think a website is all you need? My friend, that’s just the beginning. You’ve got to invest in the content on your site if you want it to be the online sales funnel that it’s meant to be. Here are the top five reasons you should hire an SEO copywriter for your small business website.
Your blog hasn’t been updated since 2011. You had a lot of great ideas when you started your blog, but it’s hard to find the time to keep it up. But it’s worth keeping up. Blogging is a proven way to get more leads. If you don’t have the time or energy to devote to it, an SEO copywriter is a worthwhile investment. A pro copywriter will be able to write blog posts on topics that are relevant to your business and service areas, using keywords and other SEO tactics that will help bring visitors to your site.
You’ve expanded your business to offer several new services…none of which are on your website. You’re growing faster than you can let people know you’re growing! That is a good problem to have. But if you don’t know how to market your services online, call someone who does. An SEO copywriter will make it her business to know everything about your business—and then make sure that qualified leads in your service area know about it.
You have a lot of ideas, but don’t like to write. Did you know that business websites with blogs get 55% more traffic than those without? Are you willing to risk losing that engagement to your competitors? Investing in the services of a copywriter can help bring that traffic to your site. SEO copywriting is equal parts art and technical knowledge. It’s this combination that will build authority into your site via relevant blog posts, smart keyword research, and pinpointed analysis of the traffic to your site.
Your grammar is less than top notch. Ahem. This is a little awkward. But someone needs to say it: you’re a better [choose one: remodeler, plumber, HVAC contractor, chiropractor, plastic surgeon, other] than you are a writer. Don’t lose out on potential customers because your typos and syntax errors make you seem less than reputable. Hire an experienced professional whose work goes through several quality control filters before it goes live on your site.
You’d rather be running your business than learning WordPress. There are only so many hours in the day. Run your business like a lean machine—focus your energies on the things you do best and delegate the rest to qualified experts. SEO is a long-term investment that requires care and attention. And there’s no one better for that job than a qualified, professional SEO copywriter.
Are you sold yet? If you are, get in touch with the SEO team here at Blue Corona. We’ve got the best content marketing nerds in the business.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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