Think a website is all you need? My friend, that’s just the beginning. You’ve got to invest in the content on your site if you want it to be the online sales funnel that it’s meant to be. Here are the top five reasons you should hire an SEO copywriter for your small business website.
Your blog hasn’t been updated since 2011. You had a lot of great ideas when you started your blog, but it’s hard to find the time to keep it up. But it’s worth keeping up. Blogging is a proven way to get more leads. If you don’t have the time or energy to devote to it, an SEO copywriter is a worthwhile investment. A pro copywriter will be able to write blog posts on topics that are relevant to your business and service areas, using keywords and other SEO tactics that will help bring visitors to your site.
You’ve expanded your business to offer several new services…none of which are on your website. You’re growing faster than you can let people know you’re growing! That is a good problem to have. But if you don’t know how to market your services online, call someone who does. An SEO copywriter will make it her business to know everything about your business—and then make sure that qualified leads in your service area know about it.
Your grammar is less than top notch. Ahem. This is a little awkward. But someone needs to say it: you’re a better [choose one: remodeler, plumber, HVAC contractor, chiropractor, plastic surgeon, other] than you are a writer. Don’t lose out on potential customers because your typos and syntax errors make you seem less than reputable. Hire an experienced professional whose work goes through several quality control filters before it goes live on your site.
You’d rather be running your business than learning WordPress. There are only so many hours in the day. Run your business like a lean machine—focus your energies on the things you do best and delegate the rest to qualified experts. SEO is a long-term investment that requires care and attention. And there’s no one better for that job than a qualified, professional SEO copywriter.
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
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“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these reasons I would recommend Blue Corona to any business seeking Web design and a strong Internet presence. ”