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As the owner of an HVAC company, are you wondering if Angie’s List is worth the investment? Don’t worry—you’re not alone. We often get questions about directory sites—Angie’s List included. What is it? Will it help grow my leads? Who the heck is Angie? (Okay, we don’t usually hear that last one, but you get the point).
Angie’s List is essentially a customer reviews based search engine for paying members. A homeowner pays a yearly fee to be a member and has access to the site where they can browse business profiles and search for home service providers. Members can also read in depth reviews of service providers that were written by other members.
This site, along with other directory sites, has begun to dominate the organic results. You may be wondering what this mean for your HVAC company. In all honesty, you’re going to have to invest in both your website AND additional directory sites—like Angie’s List—to stay relevant and visible. So how do you start?
Increase Visibility for Your HVAC Company with Angie’s List
Any reputable SEO company will tell you that the most affordable and effective lead generation strategies take time to develop. (You can’t build a user friendly website and SEO optimized content overnight). These strategies require time—and patience—and when you’re a growing company, you may feel like you don’t have the time to wait for these methods to produce quality leads. When it comes to your online presence, you need to be willing to put in the work if you expect to get results in return. We’re often asked by our HVAC clients if they should invest in Angie’s List. And honestly, there isn’t a correct answer because it depends on what your company’s goals are and what you’re hoping to get out of it.
Unlike homeowners, a business does not have to pay to get listed on Angie’s List. So, should you use this directory site? We recommend having your HVAC company listed on Angie’s List and from there you can decide if investing in Angie’s List marketing is the right option for you. To rank well and improve visibility on Angie’s List, you will need to:
- Maintain an optimized profile
- Generate a lot of (positive) reviews
- Receive an “A rating”
- Offer special offers and discounts
Angie’s List is a lead generation tool—and if you’re looking to grow traffic to your website and expand your brand awareness, Angie’s List can help get the job done.
Should Your HVAC company Invest in Angie’s List?
We get it. You may find yourself tempted by Angie’s List (because as we saw above, this site ranks well in the organic search results). It’s true that getting listed in targeted high-traffic directories can deliver short-term leads, but whether or not the effort is worth it depends on your execution. What does this mean? By shifting your all of your focus to local directory sites like Angie’s List, you’re reducing the effort put into maintaining the most important lead generation asset of all—your company’s website (which is why you need to invest in both assets).
If you’re considering investing time (and money) into Angie’s List, you should be asking the following questions:
- How much traffic does this Angie’s List receive (and how much of it is relevant to my HVAC business)?
- How many of my competitors are using this site (and are they doing it well)?
- How many sales will I need to get from this site to recoup my investment?
- Is the user experience offered by the site going to help or hurt my business?
- How is Angie’s List getting its traffic?
Once you have your answers, you’ll be able to decide what’s best for your HVAC company.
Angie’s List Optimization for HVAC Companies
If you decide Angie’s List—or another directory site—will help your HVAC company stay relevant and visible, there is one more step to the process after you set up your business—constant monitoring. The team at Blue Corona knows how much it takes to run your HVAC company. Let us focus on your online marketing so you can do what you do best.
Utilize Angie’s List as a business tool and contact us today—we’re ready to help you make the most of your online presence.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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