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If you’re the owner of a remodeling company, you know that getting leads isn’t quite the same as it is for your buddy who owns a plumbing company. Marketing for plumbing and HVAC companies—and others in the need-based industry—is a bit different than marketing for remodelers, home builders, landscape designers, and the like.
But one thing remains the same: You want as many qualified website visits and leads as possible. Are you visible enough on the web? That means expanding your online real estate—including offsite platforms and directories (which are dominating the top of organic search engine results pages, by the way). There are many, many directories and websites you can—and should—try out. Today, I’ll be discussing just one specific platform.
Should I Put My Business on Angie’s List?
It’s a question many remodelers ask—and it’s a good one.
Let’s start with what Angie’s List is. It is essentially a customer-reviews-based search engine for paying members. A homeowner pays a yearly fee to be a member and has access to the site where they can browse business profiles and search for home service providers. Members can also read reviews of service providers that were written by other members.
So should your remodeling company get on Angie’s List? (It is free—unlike homeowners, businesses do not need to pay to get listed on this site.) You may not like hearing this, but there isn’t a single correct answer because it depends on what your company’s goals are and what you’re hoping to get out of it.
It definitely doesn’t hurt to have your remodeling company listed on Angie’s List. Once you’re on there, you can decide if investing in Angie’s List marketing is the right option for you. Keep in mind—to rank well and improve visibility on this site, you will need to:
- Maintain an optimized profile
- Generate a lot of (positive) reviews
- Receive an “A rating”
- Offer special offers and discounts
At Blue Corona, we love to track everything (better data equals better results!), so there are some questions you should ask yourself and information you should collect as you decide if Angie’s List marketing is worth it.
- How much traffic does Angie’s List receive (and how much of it is relevant to my business)?
- How many of my competitors are using this site (and are they doing it well)?
- How many sales will I need to get from this site to recoup my investment?
- Is the user experience offered by the site going to help or hurt my business?
Angie’s List Optimization for Remodelers
Other sites—such as Houzz—may be more relevant specifically to remodeling companies, but don’t completely dismiss the idea of Angie’s List. It definitely has the potential to generate more leads for your business.
If you decide Angie’s List—or another directory site—is right for your company, remember that you aren’t quite done there! It’s not enough to just create profiles on every directory and offsite platform. Constant monitoring is required. And that’s where Blue Corona can help. Not only can we handle your offsite marketing, but we’ll also stay on top of your onsite optimizations of course and make sure your website is always performing the way it should. You’ll need to have to invest in both your website and additional directory sites—like Angie’s List—to stay relevant and visible on the web.
Let us do what we do best so you can run your remodeling company without stressing about anything marketing related. Contact us today!
About The Author:
Alanna is a content marketing specialist with Blue Corona. When she’s not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky