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For many small businesses in the home contracting industry (think roofers, flooring contractors, electricians), Angie’s List is a lead generation tool. If you’re looking to grow traffic to your website and expand your brand awareness, Angie’s List is great for that. But at Blue Corona, our main goal is to grow our clients’ businesses—meaning increase sales and revenue year-over-year. To do that, you need not only leads, but qualified leads (meaning people in your region searching for (and looking to “close” on) services in your market).
So…are those Angie’s List generated leads qualified? Let’s first take a look into the basics of Angie’s List customers.
About Angie’s List Customers
Here’s a quick summary of the Angie’s List customers that you are so curious about. There are about 1.2 million memberships and a membership fee offers consumers the right to rate service providers (such as plumbers, roofers, and electricians) as well as access to the other members’ reviews on Angie’s List. Members can only rate after a service transaction (for you, that means a sale) and reviews cannot be anonymous.
With just that information, it’s hard to determine if your Angie’s List customers are qualified. And with that, I introduce call tracking from Blue Corona.
Importance of Call Tracking
Call tracking and analysis will not just give you insight into the leads your small business is receiving from Angie’s List—Blue Corona’s Calls Intelligence Report can provide hard data on how many leads each marketing source is sending to your company and whether those leads turn into sales or revenue. We’re able to track any online or traditional marketing leads source your business is looking to analyze, including:
- Angie’s List
- Yellow Pages (print or online)
- Better Business Bureau (BBB)
- Direct website traffic
- Organic search traffic (even separating out Google, Bing, and Yahoo)
- Paid search traffic
- Print advertisements
- Email newsletters
- The wraps on your service trucks
- Valpak specials
- And many other campaigns
Are My Angie’s List Leads Price Shoppers?
One our clients owns an HVAC company in the Mid-Atlantic region and wanted to analyze his lead quality from any given marketing campaign—he believed most Angie’s List customers were just price shopping when they called his company. With Blue Corona’s Calls Intelligence Reporting, we used the data to determine which marketing campaigns were most successful.
In this case, our client learned that of the leads from the past 12 months, 25% of Angie’s List leads were not booked because the potential customers were price shoppers. What was more even valuable insight was that 45% of the leads from Best Pick Reports weren’t booked for the same reason! The client’s account manager was able to guide him to let the data label his Angie’s List customers (only one-fourth were price shoppers instead of “most”). Now, keep in mind, this is just one client example. But either way, better data equals better results. We could have found out that Angie’s List leads weren’t being booked because the client could not satisfy the customer’s time constraints, the customer was on hold for an excessive amount of time, because the call dropped, or a number of other reasons.
Ready to find out who is calling you—and if they are qualified customers? Contact us today!
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About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson