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Author Archives: Ben Landers

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Ben Landers President and CEO
August 29, 2017

Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this;…

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Ben Landers President and CEO
October 26, 2016

One thing I tell all of my employees is to learn from their mistakes, and the same should be…

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Ben Landers President and CEO
September 23, 2016

As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was…

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Ben Landers President and CEO
August 27, 2016

At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review…

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Ben Landers President and CEO
June 30, 2016

Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I…

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Ben Landers President and CEO
May 5, 2016

I get up early—real early. Typically, I'm the first person in line at the local Starbucks when it opens…

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Ben Landers President and CEO
April 13, 2016

It doesn't take a web marketing expert to recognize that the picture you see online and the real world…

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Ben Landers President and CEO
January 19, 2016

When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead…

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Ben Landers President and CEO
November 12, 2015

Who Said “Content Is King?” “Content is king” comes from an article Bill Gates wrote on Microsoft’s website in January…

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Ben Landers President and CEO
October 20, 2015

If you’re serious about building a successful home services business, you can’t rely on word of mouth or even…

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Ben Landers President and CEO
October 6, 2015

Without a doubt, every small to medium home service business could use more leads. More leads results in the…

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Ben Landers President and CEO
July 1, 2015

If you're having a hard time clearing your mind or working through a challenging problem, try taking a long…

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Ben Landers President and CEO
May 19, 2015

I'll never forget the look on Sully's face as he said to me, "Kid, I don't care what makes…

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Ben Landers President and CEO
April 28, 2015

If you want more website leads, you've got two options: advertising and marketing to get more visitors to your…

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Ben Landers President and CEO
February 27, 2015

Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not…

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Ben Landers President and CEO
February 1, 2015

The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather…

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Ben Landers President and CEO
October 25, 2014

In the remodeling industry, aesthetics matter. Although, you wouldn't necessarily know this if you looked at remodeling company websites…

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Ben Landers President and CEO
October 2, 2014

The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest…

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Ben Landers President and CEO
October 1, 2014

In July 2014, Google rolled out an algorithm update that had a massive impact on local search results. Suddenly,…

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