Author Archives: Ben Landers
In 2012, Blue Corona built a piece of software that analyzes websites from an online marketing perspective. Immediately, we…
“How am I being outranked by a much smaller competitor?” This is a question we get all the time…
If you sell products or services to other businesses, it’s time to update your marketing strategy for a new…
Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this;…
One thing I tell all of my employees is to learn from their mistakes, and the same should be…
As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was…
At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review…
Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I…
I get up early—real early. Typically, I'm the first person in line at the local Starbucks when it opens…
It doesn't take a web marketing expert to recognize that the picture you see online and the real world…
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead…
After optimized code and site structure, great content is the key to long-term SEO success. Small to medium sized businesses…
If you’re a small business owner looking to get more leads and sales from the web, you might be…
Who Said “Content Is King?” “Content is king” comes from an article Bill Gates wrote on Microsoft’s website in January…
If you’re serious about building a successful home services business, you can’t rely on word of mouth or even…
Without a doubt, every small to medium home service business could use more leads. More leads results in the…
A couple months ago, I quit drinking coffee. I know, what was I thinking? Good question. I'm still not…
There’s a local branch of a pretty popular restaurant chain—Not Your Average Joe's—near my online marketing company’s headquarters in…
If you're having a hard time clearing your mind or working through a challenging problem, try taking a long…
About two years ago, a friend of mine sold his SEO company to a larger competitor. Not too long…
Too many companies treat customer service as an afterthought, and they're making a terrible mistake. The #1 most effective…
I'll never forget the look on Sully's face as he said to me, "Kid, I don't care what makes…
If you want more website leads, you've got two options: advertising and marketing to get more visitors to your…
Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not…
The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather…
In the remodeling industry, aesthetics matter. Although, you wouldn't necessarily know this if you looked at remodeling company websites…
The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always…
The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest…
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