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Author Archives: Ben Landers

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Ben Landers President & CEO
October 2, 2014

The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest…

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Ben Landers President & CEO
October 1, 2014

In July 2014, Google rolled out an algorithm update that had a massive impact on local search results. Suddenly,…

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Ben Landers President & CEO
October 1, 2014

It's day two at SMX East in NYC, and I'm in a session titled What SEOs Should Be Doing with…

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Ben Landers President & CEO
September 12, 2014

It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech…

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Ben Landers President & CEO
August 18, 2014

Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track…

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Ben Landers President & CEO
August 7, 2014

Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket…

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Ben Landers President & CEO
July 24, 2014

If you listen to any social media guru or read any social media blog, you're bound to get "the…

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Ben Landers President & CEO
July 11, 2014

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with…

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Ben Landers President & CEO
July 3, 2014

I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing…

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Ben Landers President & CEO
June 18, 2014

Some marketing blunders are almost impossible to see coming—let alone avoid. Take Nike, USPS, Oakley, and Lance Armstrong as…

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Ben Landers President & CEO
March 31, 2014

This is my seventh year running Blue Corona. In that time, we've served well over 100 clients from many…

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Ben Landers President & CEO
February 2, 2014

Google "ROI vs. ROAS," and you'll quickly find yourself either drowning in definitions--many of which are incorrect--or dragged into…

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Ben Landers President & CEO
October 21, 2013

Still got your knickers in a twist about Google keyword (not provided)? Cry me a river. Google encrypting keyword…

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Ben Landers President & CEO
October 14, 2013

When Gary Vaynerchuk asked the 2013 Inc. 500|5000 conference, held in Washington, DC this past week, "by a show…

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Ben Landers President & CEO
September 25, 2013

Writing awesome content and publishing it on the web can be a great way to increase your search engine…

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Ben Landers President & CEO
September 2, 2013

When I was in college, probably winter break my senior year, my parents bought me a FranklinCovey day planner and…

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Ben Landers President & CEO
August 26, 2013

If you're like most business owners, when you see or hear the phrase "big data," you probably think it…

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Ben Landers President & CEO
July 8, 2013

If you want to get more leads and sales from the web, you'd be wise to spend some time…

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Ben Landers President & CEO
July 5, 2013

Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to…

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Ben Landers President & CEO
June 17, 2013

Actions speak louder than words. This holds true whether you're trying to raise good kids or get your employees…

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Ben Landers President & CEO
June 5, 2013

To blog, or not to blog? Over the years, my team and I have helped more than 150 companies…

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Ben Landers President & CEO
May 27, 2013

For local home service businesses, not many advertising and marketing strategies can beat the web. It doesn't matter whether…

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Ben Landers President & CEO
May 27, 2013

For local home service businesses, not many advertising and marketing strategies can beat the web. It doesn't matter whether…

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