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Author Archives: Betsy McLeod

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Betsy McLeod Digital Content Manager
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Betsy McLeod Digital Content Manager
February 2, 2019

The image above is an actual, real, functioning website. Not only does it give give you a headache, it's…

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Betsy McLeod Digital Content Manager
January 23, 2019

Local SEO for franchises (and really, local SEO for multiple locations) can feel a lot like herding cats. Trust…

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Betsy McLeod Digital Content Manager
January 15, 2019

In 2018, the U.S. healthcare industry spent $2.84 billion on digital advertising and is expected to spend $3.14 billion…

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Betsy McLeod Digital Content Manager
January 10, 2019

I'm willing to bet you're a great electrician. Chances are, you built your business based on your high-quality services,…

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Betsy McLeod Digital Content Manager
January 9, 2019

Having trouble with client acquisition? You're not alone—over the past ten years quality leads for lawyers have become harder and…

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Betsy McLeod Digital Content Manager
December 26, 2018

If you're a business owner on the fence about creating a website, I'll save you some time—you need one.…

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Betsy McLeod Digital Content Manager
December 6, 2018

UPDATE 12/10/18: Google has identified and removed many of the spam ratings via tracked reports from the Google My…

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Betsy McLeod Digital Content Manager
November 21, 2018

We have entered a new age of internet usage—specifically, mobile internet usage. Consumers turn to their mobile devices not…

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Betsy McLeod Digital Content Manager
November 10, 2018

The other day, I sliced open my thumb while chopping vegetables. It definitely needed stitches. So, I did what…

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Betsy McLeod Digital Content Manager
October 24, 2018

By now, it shouldn’t be a secret that reviews matter to your bottom line: 97% of consumers read online…

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Betsy McLeod Digital Content Manager
August 14, 2018

Two business owners walk into a bar. They both have a stack of brochures about their company. One hurls…

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Betsy McLeod Digital Content Manager
July 31, 2018

It isn't a secret that the real estate industry has changed drastically in the last 10—and even five—years. Where…

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Betsy McLeod Digital Content Manager
July 25, 2018

Starting an ecommerce business is easy. Growing it? That’s a different story. Despite ecommerce goliaths like Walmart, Target, and…

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