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Author Archives: Betsy McLeod

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Betsy McLeod Digital Content Manager
May 2, 2017

HomeAdvisor's parent company, IAC/InteractiveCorp is buying Angie's List in a deal that creates a monster home services consumer review…

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Betsy McLeod Digital Content Manager
March 28, 2017

Facebook advertising can be overwhelming for business owners. I don't blame them—there are more than 1,300 targeting options, 15…

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Betsy McLeod Digital Content Manager
February 5, 2017

Most Chinese domain name scams begin with an email. A business owner like yourself sees an official-looking subject line and…

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Betsy McLeod Digital Content Manager
November 15, 2016

There’s nothing better (or more successful) in social media marketing than a good visual or image. This includes everything…

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Betsy McLeod Digital Content Manager
October 14, 2016

You may have heard the term “Above the Fold” before, and if you aren’t a User Experience nerd like…

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Betsy McLeod Digital Content Manager
October 14, 2016

Online reviews for your local business have a lot of sway in the amount and quality of customers you…

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Betsy McLeod Digital Content Manager
October 10, 2016

You may have heard the term “User Experience (UX)” recently and are probably wondering what it means and if…

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Betsy McLeod Digital Content Manager
September 16, 2016

If you’re a plumber or an HVAC company, you probably don’t think much about creating an account on Instagram.…

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Betsy McLeod Digital Content Manager
June 2, 2016

People have zero patience. Seriously, we’re talking an attention span of less than 8 seconds. This phenomenon, brought on…

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Betsy McLeod Digital Content Manager
March 16, 2016

Co-Written by Spencer Chang Google’s been busy. Not only are they shaking up local search, they apparently weren’t satisfied…

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Betsy McLeod Digital Content Manager
March 14, 2016

Local search results may be in for a huge change. And by huge we mean monstrous. Last week, Google…

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