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Author Archives: Betsy McLeod

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Betsy McLeod Digital Content Manager
September 16, 2016

If you’re a plumber or an HVAC company, you probably don’t think much about creating an account on Instagram.…

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Betsy McLeod Digital Content Manager
June 2, 2016

People have zero patience. Seriously, we’re talking an attention span of less than 8 seconds. This phenomenon, brought on…

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Betsy McLeod Digital Content Manager
March 16, 2016

Co-Written by Spencer Chang Google’s been busy. Not only are they shaking up local search, they apparently weren’t satisfied…

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Betsy McLeod Digital Content Manager
March 14, 2016

Local search results may be in for a huge change. And by huge we mean monstrous. Last week, Google…

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Betsy McLeod Digital Content Manager
December 24, 2014

Gone are the days of Mad Men and traditional marketing and advertising. No more liquor cabinets in the break…

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Betsy McLeod Digital Content Manager
December 15, 2014

We have a problem. A huge problem. It's costing business owners thousands of dollars a year and ruining perfectly…

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Betsy McLeod Digital Content Manager
November 21, 2014

It was Tuesday night and I was watching the Kansas Jayhawks getting creamed by the Kentucky Wildcats when all…

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Betsy McLeod Digital Content Manager
November 8, 2014

Ah, content. That pesky thing your marketing person is always harassing you about, saying you need more of it. What…

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Betsy McLeod Digital Content Manager
October 27, 2014

It’s Sunday and you’re the ultimate fantasy football fanatic. Here’s what I picture—a basement, walls plastered with sports stuff,…

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