Author Archives: Hannah Nelson
If you're looking for plumbing advertising ideas, look no further than Facebook. As the owner of a plumbing company,…
Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…
Is your small business looking to grow and add to your team in 2017? Recruiting good, loyal, and talented…
The industry has been abuzz about a new Google algorithm update that potentially rolled out this week. We have…
First, What Are Yelp Ads? Yelp Ads show in their search results and on business listings where the company…
In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…
Did you know that 69% of potential employees would not take a job with a company that had a…
In a recent study of small to medium sized business owners (source: Vistage), one-third said that hiring and retaining…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
Yes, people do click on paid ads. But while it might be simple to us in how we can…
This is a common question we receive from business owners interested in getting the most out of their marketing…
If you’re like most business owners, you (hopefully) put Google Analytics on your website, looked at it for a…
Moz has updated their January report that now 40% of Google’s page one organic search results feature an HTTPS…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
Have you heard about “position 0” or “ranking #0”? While it may seem like nonsense, it is actually very…
About the Mobile Index Update Recently, Google announced that it would be dividing its ranking index to create one…
Conversion rate testing has been a hot topic in the industry—and why wouldn’t it be? With the idea of…
When display ads are done right, they can greatly help your sales funnel and target customers who may need…
The importance of site speed as a ranking factor is nothing new, so I was at first surprised to…
While social media and SEO campaigns are typically kept separate, they have plenty in common when it comes to…
While we mostly focus on small business online marketing strategies, enterprise SEO is a whole different playing field that…
When you think of social media marketing for your window and door company, you likely first think if Houzz.…
Search for “plumbers + [your city]” in Google, and you’ll likely notice directory sites, like Angie’s List, dominating the…
As a contractor, you’re likely aware of all the directory sites and pay per lead listings available to you…
This post is part of our Small Business Week series. Check out more blog posts this week to learn…
Yahoo is like that annoying guy Larry who peaked in high school—still bragging about the 1983 state victory and…
The internet changed your marketing—now will it change your fundraising too? Google’s ever-continuing search algorithm updates have changed the…
With the holidays just around the corner, the copywriting team at Blue Corona is brimming with joy at the…
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