Here’s an interesting look at Google’s take on the branding value of Search Marketing. No doubt that there is a value in branding. The problem is that few companies can afford the research necessary to determine exactly what that value is.
It’s amazing how strongly people will argue for branding and for how valuable it is when they are spending someone else’s money! How quickly their views tend to change when they start their own business and those marketing dollars are coming directly out of their own bank account.
If you are spending your own money on marketing, let us help you maximize the performance of every dollar – you might even get some branding along the way.
Branding and direct response (or tangible results) are not mutually exclusive…
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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