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Welcome back to our “Day in the Life” series—where we chronicle a typical day of the various gears that make Blue Corona’s clock tick. In case you missed it, last week we showed you “A Day in the Life of an SEO Nerd.”
This week, we’re going to feature a day in the life of a call tracking expert. Specifically, a day in the life of Erin “Young Stunner” Clark.
As one of the first four employees at Blue Corona, Erin serves as the glue that holds the cardboard walls of our office together (ok our office isn’t THAT haggard). Overseeing the call tracking team, Erin and her team help make sure our clients get the full picture of how effective or ineffective each of their marketing strategies is.
Did you know that most service businesses receive three to nine times as many phone inquiries as they do online inquiries? Without phone call tracking from Erin and her team, our clients would miss more than half the picture of when it came to measuring their marketing ROI.
Here’s a breakdown of what Erin’s day looks like*:
5 a.m. – 6 a.m.: Truthfully, I am only up between these hours if I’m feeling ambitious enough to workout before work. However, I am on strike until the temperatures outside reach 50 degrees or higher OR someone promises me a donut immediately after I finish.
6 a.m. – 7 a.m.: After hitting the snooze button on my alarm 3+ times, I get ready for the day, froth some milk for a fancy homemade espresso drink and hit the road.
7 a.m. – 8 a.m.: Get to work. Someone in the office was a bagel hero (Katelyn) and now I am enjoying a Cinnamon Crunch bagel. I start checking my email and organizing projects for the day.
8 a.m. – 10 a.m.: Meet with Call Tagging team. Listen to and categorize client calls.
10 a.m. – 10:05 a.m.: Coffee (Part II) from our fancy office Keurig machine.
10:05 a.m. – 11:30 a.m.: Go through our clients who have call tracking and analyze why their phone leads have not turned into appointments.
11:30 a.m. – 12 p.m.: Meet with Account Managers on their clients calls, tracking set ups and ways to improve our clients’ customer service so they can convert more leads into revenue.
12 p.m. – 1 p.m.: Microwave amazing smelling leftovers from earlier in the week and make my coworkers jealous.
1 p.m. – 1:30 p.m.: Listen to and categorize calls.
1:30 p.m. – 2:00 p.m.: Prepare for meetings with clients.
2 p.m. – 3:30 p.m.: Train clients on how to use our Calls Interface.
3:30 p.m. – 3:45 p.m.: Visit the Lindt LINDOR Truffle’s webpage which is bookmarked on my computer. Try and decide which flavor is my favorite. Eat some chocolate.
3:45 p.m. –4:30p.m.: Set up tracking phone numbers for clients.
4:30 p.m. – 5:30 p.m.: Meet with Account Managers on their clients calls, tracking set ups and ways to improve our clients’ customer service so they can convert more leads into revenue.
5:30 p.m. – 6:00 p.m.: Listen to and categorize calls.
6 p.m. – 6:15 p.m.: Review tasks accomplished for the day and priorities for the following day.
6:15 p.m. – 8 p.m.: Leave work, stop at Trader Joes. Purchase the one thing I needed and 20 things I didn’t (But looked too delicious to leave behind).
8 p.m. – 9:30 p.m.: Run, Dinner, Chocolate.
9:30 p.m. – 9:45 p.m.: Swiffer my apartment with my new Swiffer Sweeper Vac!!!
9:45 p.m. – 11:00 p.m.: Finish chores (borinnngggg). Go to bed.
*Disclaimer: no two days are ever the same.
Need Call Tracking and Tagging for Your Website?
Let Erin hook you up! Improve your marketing ROI by signing up for call tracking and tagging services with Blue Corona today. Contact us online or give us a call.
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About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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