Contact Us Contact Us Let’s Talk
case-study

Category Archives: Pay-Per-Click (PPC)

feature image
Blue Corona Editorial Board
March 26, 2015

When companies contacted Blue Corona for online marketing services in our early days, we were usually the first web…

 1
feature image
Blue Corona Editorial Board
February 23, 2015

Data-driven. It’s become a little bit of a marketing buzz word, hasn’t it? While I can’t speak for other…

 3
feature image
Blue Corona Editorial Board
December 18, 2014

Once you have set up your PPC account, it is important to continually optimize the account. Imagine buying a…

feature image
Blue Corona Editorial Board
December 17, 2014

Advertisers and business owners alike went into full-on freak mode this month after Business Insider released an article titled…

 1
feature image
Blue Corona Editorial Board
December 11, 2014

SEO and PPC both have clicks, conversions, and leads. However, a common misconception is that clicks are the same…

 1
feature image
Blue Corona Editorial Board
November 27, 2014

Happy Thanksgiving! And to all of you outside of the USA, happy Thursday! A lot of stores are opening…

feature image
Blue Corona Editorial Board
November 26, 2014

This is a question that I hear a lot—should I pause my campaign for the holiday? There is no…

feature image
Blue Corona Editorial Board
November 20, 2014

In addition to targeting people who are actively searching for your products or services via search engines, you can…

 1
feature image
Blue Corona Editorial Board
November 6, 2014

For our last PPC Me Now blog, we covered AdWords bidding and Quality Score. Today, we’ll cover the basic…

 1
feature image
Blue Corona Editorial Board
October 30, 2014

Last time in PPC Me Now, we went over how to do basic keyword research. Now that you understand…

feature image
Blue Corona Editorial Board
October 23, 2014

Since it is remodeling week on the Blue Corona blog, you get not one, but TWO of my posts…

feature image
Blue Corona Editorial Board
October 23, 2014

Research is essential before you begin to do almost anything. While the amount of research you do depends on…

 1
feature image
Blue Corona Editorial Board
October 16, 2014

Today we’re going to work with the smallest creatures in the AdWords realm. Some of them are illusive, while…

feature image
Blue Corona Editorial Board
October 9, 2014

As you may have learned in the previous PPC Me Now post, each paid search campaign contains a number of…

feature image
Blue Corona Editorial Board
October 2, 2014

Now that you’ve decided to begin your journey to understand Paid Search (if you haven’t started your journey, begin…

 1
feature image
Blue Corona Editorial Board
September 22, 2014

If Blue Corona’s Maryland office was nearly as cool as its Charlotte office, we would play a daily “morning…

 1
feature image
Blue Corona Editorial Board
September 15, 2014

Remarketing is a feature on Google that allows your ads to easily reach people who have previously visited your…

 1
feature image
Blue Corona Editorial Board
September 11, 2014

When I first decided I wanted to do an HVAC marketing week on the Blue Corona blog, I had…

 1
feature image
Blue Corona Editorial Board
September 4, 2014

Google recently announced a new ad extension called callout extensions on their AdWords blog. This new extension allows you…

 1
feature image
Blue Corona Editorial Board
September 3, 2014

You want your ads where your customers are, and more and more often, your customers are searching on their…

 1
feature image
Blue Corona Editorial Board
August 15, 2014

Back when organic keyword data was still a thing (wow, I must be an SEO dinosaur), I remember sorting…

 1
feature image
Blue Corona Editorial Board
July 28, 2014

There's a definite rivalry that exists between the SEO and PPC teams here at Blue Corona (you might recognize our…

feature image
Blue Corona Editorial Board
July 22, 2014

Paid search can be a great investment, if it is done correctly. I’ve talked to some people who do…

Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205