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Category Archives: Pay-Per-Click (PPC)

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Blue Corona Editorial Board
June 30, 2014

There’s a lot of fuss in the online marketing community about Bing’s choice to cease Bing Ads Express. Frankly,…

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Blue Corona Editorial Board
June 17, 2014

If you’re currently investing in pay-per-click (PPC) advertising for your company or paying someone else to do it for…

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Blue Corona Editorial Board
April 15, 2014

I used to live in my Google Analytics organic keyword data. Not just professionally, as an SEO campaign manager…

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Hannah Nelson Organic Team Lead
March 14, 2014

You now find yourself back in our “Day in the Life” series—we’ve featured Erin as a Call Tracking Expert…

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Tara Gasparovic Account Director
December 23, 2013

There are just a few short days left in 2013—the year of government furloughs, wrecking balls, and a royal…

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Hannah Nelson Organic Team Lead
December 11, 2013

While I may sit on the SEO side of my office’s desk cluster, I strongly believe that PPC and…

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Blue Corona Editorial Board
November 14, 2013

Sometimes I imagine the scene in Billy Madison where Adam Sandler is making the shampoo and conditioner bottles battle…

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Tara Gasparovic Account Director
October 31, 2013

Google is making big changes once again. About a month ago, Google rolled out Hummingbird, the new algorithm for…

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Tara Gasparovic Account Director
October 24, 2013

When managing a pay-per-click (PPC) campaign, there’s nothing more frightening than searching for your ad on Google to find…

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Tara Gasparovic Account Director
October 15, 2013

There are few things I love more than pay per click-specific landing pages. Aside from the return of fall…

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Tara Gasparovic Account Director
October 3, 2013

By now I’m sure you’ve noticed that the world has gone mobile. Smartphones are at the center of our…

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Blue Corona Editorial Board
August 22, 2013

Contractors—how do you determine the success of your pay per click PPC campaign? I’ll give you a hint; it’s…

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Blue Corona Editorial Board
July 11, 2013

If you own a contracting company and you’re interested in growing your business, you’ve probably accepted that the yellow…

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Blue Corona Editorial Board
July 3, 2013

At Blue Corona, we always emphasize increasing the amount of non-branded search engine traffic (whether it’s through pay per…

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Blue Corona Editorial Board
June 27, 2013

This has happened to you. You visit a website; leave the website; go make a grilled cheese sandwich; get…

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Blue Corona Editorial Board
January 14, 2013

I have a confession. But let me explain. It was Mardi Gras, and I’d never had vodka before, and…

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Blue Corona Editorial Board
January 11, 2013

Are you getting a 500 Internal Server Error whenever you try to use Google Adwords Keyword Tool? As of…

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Ben Landers President & CEO
June 24, 2012

When it comes to B2B pay per click (PPC) advertising, no one can touch Google AdWords when it comes…

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Ben Landers President & CEO
September 8, 2010

Where do you think consumers go when they're considering something new for their home? Where do you go? If…

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Ben Landers President & CEO
June 10, 2010

If you're like most service business owners (HVAC & plumbing companies, roofing contractors, etc.), you've probably asked yourself questions…

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Ben Landers President & CEO
February 27, 2010

Wish you had a bigger pay-per-click budget? Join the crowd. Since wishing is not a marketing strategy, I'm going…

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Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205