Which Type of Remodeler Are You?
Blue Corona and remodelers go together like beer and football—which is why we jumped at the opportunity to go to the Remodeling Show in Chicago this year like a drunk college girl on a pizza. Make that a deep dish pizza. Let’s keep the Chicago references rolling, people.
But we didn’t go to Chicago just to eat pizza and get gorgeous, windswept hair; we were looking to answer a very important question:
Are You a Good Remodeler or a Bad Remodeler?
We handed these t-shirts out at the tradeshow and offered up a chance to win a free website or a free month of SEO to anyone who wore one. So keep reading to find out whether you’re a good remodeler or a bad remodeler, check out some pictures from the tradeshow, and even get a few tips from our book, The Remodeler’s Web Marketing Blueprint. At the end of the post, enter your information and I’ll mail you a free copy of it.
Good remodelers use hammers on the job; bad remodelers get hammered on the job.
Tip: The single biggest marketing mistake business owners make is failing to accurately measure, track, and analyze their marketing results. The future of marketing is data-driven, and more and more, it’s online.
Good remodelers nail their sales; bad remodelers nail their fingers.
Tip: The two most important things that almost every business owner needs are 1) a coherent online marketing strategy and 2) baseline data for the five key metrics required to maximize their website’s performance as a lead/sale generator.
Good remodelers build with good wood; bad remodelers play with their wood.
Did they really let us put that on a t-shirt?? Apparently!
Tip: Most people think of their website as an online brochure for their business. The reality is far different. Your website is a virtual sales rep that never sleeps! Think about having someone working for your business at all hours—day or night. That’s what your website should be.
Good remodelers use the best tools; bad remodelers act like tools.
Tip: Traditional advertising is dying. New technologies are killing the returns derived from traditional advertising and marketing strategies. Contractors and remodelers that track their advertising are getting leads from inbound marketing (pay per click, search engine optimization, etc.) at less than 40 percent of the cost per lead from traditional or outbound marketing strategies.
Good remodelers hire Blue Corona; bad remodelers go out of business.
Tip: You can dramatically improve the performance and efficiency of your marketing efforts by having a system like Blue Corona’s to accurately measure and track every single marketing strategy you employ (this includes your websites). At Blue Corona, we’ve helped more than 50 contractors and remodeling companies measurably improve their online marketing performance using a simple process: TRACK > TEST > TWEAK > REPEAT.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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