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You don’t have to be a restaurant to run a killer social media campaign. While for your contracting company, you’re probably not going to be running deals for half-priced margaritas, you can still promote your brand and foster long term engagement with a smart social media campaign. But figuring out how to run a social media campaign for your contracting firm is hard. So hard that honestly, the vast majority of extremely profitable contractors didn’t have any social media to come by at all—they mostly opted to just roll with their websites. Now, if you’ve been reading these blogs, we’re going to tell you that’s not the best idea. It doesn’t matter how profitable your company is—if you’re not investing in multiple online marketing platforms, you’re setting yourself up for a rude awakening.
Let’s look through some of the top contractors on Facebook to see who’s doing it right.
According to the Engineering News-Record list of the top 400 Contractors, Bechtel is No. 1 in revenue with over $30 million last year. Pretty good! And their Facebook campaign shows it. First, let’s look at their mission statement on their Facebook page:
Welcome to Bechtel’s Facebook page where we share our accomplishments, thoughts, and passions. We are looking forward to hearing from you!
That’s really solid right there. Reading that, I want to like them. And their content stands out. They have a clear message, and they stick to it. From community outreach to contracting news to their own accomplishments and projects, these guys just get it.
Plus, look at those likes! They clearly invest in promoted posts. These guys get it. They show the perfect blueprint too:
- Internal focus on projects
- Engaging articles that relate to their target audience
- Employee highlights to humanize them
That’s the playbook right there, guys.
Hunt Construction Group
Where Hunt fails on completion, they succeed in scale. If you’re looking for a way to showcase the scale of your business, Hunt Construction Group is the way to do it. Look at their well-crafted posts about their large-scale projects:
Now obviously there’s only so many large-scale projects like this. But promoting the really cool things you get to build is important and will show the people who may hire you the depth of your company’s talent.
Now, Hunt isn’t perfect. They don’t post nearly enough and could work more on engagement, but they do the thing that’s probably the most important: they showcase their work in a beautiful and engaging way. And it works! They have over 1,000 likes.
Brasfield & Gorrie
Social media is really good for showing your followers and potential customers that you’re human. This is what Brasfield & Gorrie does the best. It’s one thing to just shamelessly brand yourself outwardly to your followers—it works if you have good content—but showing that actual people work for you and that they care about their jobs? That’s where social media really connects with users.
That picture is adorable, you guys. And it would definitely make me trust this company! That, paired with showcasing their accolades and projects, Brasfield & Gorrie is killing it with social media. And what they’re doing is easily replicable. By highlighting the humans that work for you, you already have a leg up on your competition.
Let Blue Corona Help Your Social Media Campaign
We have experts that will help you run your social media campaigns. With our experts, we can help you generate the best content for your company. Fill out the form below for a free social media analysis today to see where we can start!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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