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Have you noticed that most companies have blogs these days? From local plumbers to large corporations, pretty much every website includes a blog.
That’s because when done right, more pages on your website generate more rankings, which will ultimately lead to more traffic, more leads, and more sales for your business. And if you’re looking for a place to add more pages, a blog is a nice little catch-all.
For companies that actually provide high quality content on their blogs (I’d like to think Blue Corona is one of those companies!), this is a winning situation all around:
- Google gets relevant and authoritative information to share with its users
- Companies get increased rankings and traffic
- Searchers get connected to content that can help them make their purchasing decisions
But there is an ugly side to this content marketing revolution. Once people realized that writing a lot of website content for commonly searched keywords and phrases, a whole lot of poorly written and even plagiarized blog posts started to surface.
It didn’t take long for Google to notice. In order to provide the best experience for its users, Google is forever at work, tweaking its algorithm to connect searchers with the most relevant and authoritative version of the information they are looking for.
And I’ve recently noticed a new trend in the search engine results that you’re probably going to want to take advantage of sooner rather than later (before everyone spams it the way they spammed blogging):
What you’re looking at is a search results page for “ac repair miami fl.” The very first result after the ads section is a video.
Why is this significant?
It’s not like I’ve never seen videos come up first in the search results page, but it is the first time I’ve seen a video come up first for this type of query.
You see, there are three main types of search queries and I would consider this one a transactional search query. Whoever is performing this search is clearly searching for someone in Miami, FL who can help them fix their air conditioner.
Are Videos the New Blogging?
I’ve done a lot of SEO for HVAC companies and I know that the top organic (non-paid) spot for “air conditioning repair” in a city like Miami is super competitive.
So out of curiosity, I decided to take a look at how the video was optimized—the title, description, tags, etc.
From here, I navigated to the website:
This is a website that I sincerely doubt would ever rank first organically for such a competitive term, but the video for the same company does rank first.
Are you starting to smoke what I’m rolling?
Blogging used to be an easy way to get more rankings, traffic, and leads. But now that everyone’s doing it, the search engine results page is getting competitive.
Admittedly, videos (at least ones that don’t look like butt), are a bit harder to produce. This means that search engine result real estate for videos is a little less competitive. I guarantee it won’t be this way for long though.
The Time to Invest in Video Marketing Is Now
So clearly videos can help with SEO, but that’s not all.
Consider the following:
- Half of consumers who watch online product videos say it helps them make more confident purchasing decisions.
- People who watch videos stay on a site two minutes longer on average and are 64 percent more likely to make a purchase.
- Web video traffic is expected to rise to 69 percent of all consumer internet traffic in 2017.
- Studies show that web pages with videos have significantly higher average time on site than those without videos.
- Next to Google, YouTube is the second largest search engine out there.
- Videos allow you to drive branding and build trust. They’re like a commercial—just cheaper. Blue Corona offers video marketing services to businesses in the Maryland, DC, and Northern Virginia areas.
When you sign up for video marketing services with Blue Corona, we’ll help you with all aspects of your remodeling company’s video creation, including script copywriting; on-site shot consultation, design, and filming; high-quality video production and publication; graphic creation; video SEO (to help your video show up in search engine results); and more. We will provide all of the video equipment—including lighting.
Ready to learn more? Let’s talk! 1.800.250.2101
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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