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In order to have a website for your business, you need both hosting and a domain. If you’re not super familiar with what hosting is, this infographic explains it in pretty simple terms.
Many services, like GoDaddy and BlueHost, will allow you to purchase both a domain and web hosting. But because domain hosting (domain registration) and web hosting are two different things, it’s possible you’ve purchased your domain one place and your web hosting another place.
Web hosting packages vary from inexpensive shared hosting plans to virtual private servers (VPS) to full dedicated servers, WordPress managed servers (that are ideally configured to host WordPress frameworks), and Cloud based servers.
Having your domain registered through one service and your hosting in another service doesn’t impact your SEO, and where you host your website files doesn’t directly matter either.
Let me explain.
The Only Times Your Web Hosting Impacts Your SEO Is When…
…Your Hosting Doesn’t Allow Your Pages to Load Fast Enough
The type of hosting your site is on could impact your SEO if it doesn’t allow your pages to load fast enough. This usually happens if you get a cheap, shared hosting options. You won’t get optimal load time—and a slow load time is bad for your SEO and user experience.
We recommend that you either select a hosting package that is optimized specifically for your framework or you select one that has enough horsepower and bandwidth to load pages quickly without depending on how much usage other people on your server are taking.
…Your Web Hosting Is Not Secure
The type of server you purchase (or hosting your own site) can have security problems. And because site security is a ranking factor for Google’s search algorithm, unsecure web hosting could be bad for your website’s SEO.
What are the most secure hosting options?
If you’re running WordPress, one of the most secure, cost-effective options is going to be a WordPress managed server. GoDaddy, Rackspace, 1&! Hosting, Network Solutions, Bluehost—most of these have a hosting option specific to the WordPress framework. These have anti-hack protocols and plugins specific for the WordPress framework.
If you don’t run WordPress, there are some add on security services that you can get with larger hosting packages such as a managed plan, SiteLock, etc.
…Your Experience a Lot of Website Downtime Due to Your Hosting
Your website hosting needs to offer enough bandwidth for both page load speed and server uptime.
If you run a small business, you might be tempted to get the cheapest hosting option, which is typically a shared hosting plan. But if you have a responsive site or one with a lot of images (like a project gallery), you’re going to need more bandwidth and this option is going to yield poor results.
This blog post on shared hosting vs. VPS hosting describes how we calculated server downtime was costing one of our clients $166 in website revenue every hour—which made upgrading their hosting package a no-brainer.
Is GoDaddy/Network Solutions/Bluehost Good for SEO? What Is the Best Website Hosting for SEO?
So now you know that the type of hosting you put your website on can either benefit or hinder your SEO depending on site speed, security, and downtime.
But what about add on SEO services from your hosting company? Almost all hosting companies at this point offer some sort of SEO package. Network Solutions offers an “SEO Optimizer” product for $49 a month. And GoDaddy? They offer SEO for $2.69 a month. I pay more than that for my morning coffee…
Here’s what we have to say about website hosting SEO:
Don’t Be Fooled by Add-On SEO Packages from Your Hosting Company!
These services are like any cookie cutter add on—they do a blanket application without taking your business, industry, or needs into account. There’s no real human behind the service evaluating your SEO success or failure.
Want to learn more about the downfalls of hosting company SEO? Read this post where I dissect GoDaddy’s SEO package.
That’s More Than You Ever Needed to Know About Web Hosting and SEO
You’ve got a business to run. Why are you researching this stuff? Let us handle all of your hosting, SEO, online marketing needs—we’re good at it so you don’t have to be! Just read our case studies and testimonials.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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