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During your morning commute, you may notice the billboards along the highway. Some might be more enticing than others. Some may be more legible and better designed. Either way, some company somewhere paid to place that ad along your route to work. When it comes to advertising, placement is key. As an advertiser, you want your company to be featured as close to the viewer as possible—no one wants that billboard that is half a mile from the road and partially blocked by trees. And the same goes for search engine results.
As an electrical company in today’s day and age, a vast majority of your leads come in through the internet. Without proper placement on search engine results pages (SERPs), the viewers are going to disregard your listing just like they would the billboard half a mile from the highway and blocked by trees. So how can you maximize your online real estate and increase the chance that a searcher will click through to your website? That’s where hiring a company that specializes in pay per click (PPC) and search engine optimization (SEO) comes in handy.
PPC for Electricians
When electrical companies come to Blue Corona for digital marketing advice, they often ask which is a better investment: PPC or SEO? But it’s not as simple as that. Both pay per click and search engine optimizing have their benefits—and by combining both into your online marketing plan you can expect both immediate and long-term results.
One of the easiest ways to maximize your online presence quickly is through a paid search campaign. Why is this? Well, when someone searches for a local electrician on Google, their search results will feature paid advertising above all else. With PPC, you can ensure that your company is one of the first things the searcher sees—fast!
When electrical clients come to Blue Corona, they wrongfully believe that nobody clicks on the paid ads. But that’s not true. In reality, many searchers don’t notice a difference between the ads on the top verse the organic listings below—which means people are clicking on the paid ads without even realizing. If you’re not investing in PPC, you’re basically giving those clicks to your competitors. For electrical contractors, this is a pretty big deal. We’re talking about a potential thousand or multi-thousand dollar electrical installation job!
SEO for Electrical Companies
So, now you have your paid campaign set up and you’re going to dominate the top section of the search engine results. But that’s not enough for world search engine domination. The goal of SEO is to increase your online real estate organically. If your electrical company’s ads AND organic listings show up on the same page, you increase the likelihood that a searcher will select one of your listings. Not only that, but you will be perceived as the authority in the electrical industry.
When it comes to SEO, you need a reliable company. Although a marketing company with the smaller ticket price might seem more alluring, SEO is not something you should skimp on. If a company offers to do your search engine optimization for $50 a month and it sounds too good to be true, it probably is. At Blue Corona, you can trust us with your electrical company’s SEO and content creation. We specialize in marketing for contractors like you, which means that our content marketers understand the electrical industry like the back of our hand. (No really, I’m not kidding. I am such an expert in writing about various electrical services that I might be able to install a new lighting fixture all by myself. And that’s saying a lot.)
While high-quality content for your electrical website will help Google recognize you as an authority—SEO is more than just content creation. Search engines should be able to easily crawl, understand, and index your website. At Blue Corona, our SEO team will work to improve your site speed, create a search-engine friendly site navigation menu, and develop a well-structured XML sitemap. All of these technical elements work together to increase your organic rankings on search engines like Google.
When considering SEO for your electrical company, ask yourself this: What is the top organic listing of Google worth?
Improve Your Electrical Company’s First Page Rankings
Electrical companies, those that actually track their website(s), quickly learn three things:
- To get more website traffic and leads, you want to maximize first page real estate.
- Paid ads DO NOT significantly cannibalize traffic from organic listings (and vice versa).
- Investing in SEO and PPC can be effective, but proper set-up, management and tracking is critical to achieve maximum ROI.
That’s where Blue Corona can help. One of the reasons you should be testing search engine marketing is that it is a zero sum game. In order for your business to move up higher in a search engine results page, you must outrank a better optimized competitor. Along with PPC and SEO, there are a few other way you can maximize search engine real estate for your electrical company.
A microsite is a supplementary website used along with a company or organization’s primary domain. More often than not, the microsite will have a URL distinct of the primary domain and its own unique design and navigation. The purpose of a microsite is to help you target different buyer personas, appear more relevant and authoritative, and get multiple listings in organic search results.
If you own an electrical company but the largest part of your business focuses of solar panels, it might be helpful for you to have a microsite that concentrates on your other important lines of business. While microsites aren’t the solution for every company, we can help you decide if a multiple website approach could help you dominate the search results.
Getting your electrical website’s content in front of the right people at the right time is essential for success. While Google tends to display website listings in its organic search results, it’s always looking for ways to improve user experience—which means they’ve started to incorporate videos in the results. A video is 60 percent more likely to get ranked in a search result than a landing page on the same topic.
So while having a blog post on your site about how to install a chandelier is useful, having an informative video on the same topic might represent an easier way to get ranked on the first page of search results.
Did you know that 51 percent of customers said that a response from a brand on social media gave them a more favorable view of the brand? Many companies don’t think that social media will be beneficial to their electrical company. But that’s not the case. Social media is a low cost way of maintaining top-of-mind awareness with your customers.
If you’re interested in social media but don’t think you’ll have the time to properly maintain the account, Blue Corona can help. Contact us for help setting up and optimizing your social media campaigns or if you’d like to know how you can improve your existing campaigns.
Dominate Search Engine Results with Blue Corona’s SEO & PPC for Electrical Companies
At Blue Corona, we service all industries, but we specialize in SEO and PPC for electrical companies. We have a proven pay per click setup and management system specifically designed for the electrical industry, and our SEO specialists have extensive experience helping electricians, like you, get more qualified traffic. But don’t take our word for it—see what our satisfied customers have to say!
If you’re ready for your electrical company to dominate the search engine results—increasing your leads AND sales—contact Blue Corona to learn about our SEO and PPC services.
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck